Social Media Coordinator

Title: SOCIAL MEDIA COORDINATOR
Location: LOS ANGELES, CA

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

ABOUT THIS ROLE

Patrick Ta Beauty is looking for a proactive and detail-oriented social media coordinator who lives and breathes social. This role is all about being in the details, owning our day-to-day presence across platforms and helping bring the brand to life through consistent, thoughtful, and highly accurate execution.

You will be responsible for posting all owned social content across Instagram, TikTok and YouTube, commenting across all owned accounts, and DMing across all channels, ensuring every touchpoint reflects our brand's voice and high-touch standard. This is a hands-on role for someone who is plugged into social culture, understands how to engage a community, and takes pride in getting every detail right. This role reports into the Senior Manager of Social Media.

  RESPONSIBILITIES
The Social Media Coordinator will be responsible for coordinating the day-to-day execution of our social channels
Content Planning & Posting

• Own scheduling and publishing content across Instagram, TikTok, and YouTube
• Ensure assets are properly formatted, captioned, tagged, and optimized per platform best practices.

Community Engagement

• Manage daily community engagement including responding to all owned comments and DMs with approved brand-aligned messaging.
• Handles customer service inquiries via social DMs in partnership with CX teams to resolve inquiries efficiently
• Engages with tagged content and relevant accounts to foster community and growth.
• Identify superfans, creators, and niche communities worth engaging.

Trend Research & Social Listening

• Pull relevant fashion, lifestyle, and cultural trends across platforms weekly.
• Track and log mentions of PATRICK TA BEAUTY across Instagram / TikTok for paid boosting and general use.
• Translate trend research and performance insights into actionable content recommendations tailored to each platform’s audience and algorithm.
• Monitor competitor activity and emerging creators for ongoing inspiration and insight.

Content Creation Support

• Capture BTS content during social shoots as needed.
• Aid in creative production logistics for social shoots including TikTok shop
• Keep shoot and gifting samples organized and returned on time.

Internal Organization & Brand Alignment

• Support organization of creative decks and campaign recaps.
• Take notes during meetings and proactively follow up on action items.
• Collaborate cross-functionally with PR, Influencer, Creative, and E-Commerce teams.
• Remain adaptable and solution-oriented during launches, events, and high-volume moments.

PROFESSIONAL QUALIFICATIONS

REQUIRED

• 2+ years of experience in social media, preferably within a fashion, beauty, or lifestyle brand.
• Experience managing brand social channels and executing against a content calendar.
• Strong understanding of Instagram, TikTok, and emerging platforms.
• Working knowledge of social analytics and ability to pull reports and identify key insights.
• Proficient knowledge in video editing within TikTok and CapCut.
• Ability to work effectively with cross-functional teams.
• Ability to multi-task, organize, and prioritize work in a fast-paced environment.
• Strong written and verbal communication skills.

WHAT WE OFFER

• Bonus Opportunity
• Health Benefits
• 401 (k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization

 

Salary Range Opportunity:

• The hiring range for this role is $72,000 - 78,000 USD

Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.