B2B Marketing Manager

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California, the company has more than 4,000 employees worldwide and offers market leaders in e‑commerce, digital marketing, advertising, communications and entertainment. Job Summary We’re hiring a B2B Marketing Manager to drive pipeline growth for our advertising and affiliate marketing solutions. The role owns integrated demand generation programs, partners closely with Sales and Product, and uses data to optimize performance continuously. The ideal candidate brings hands‑on experience with HubSpot, Salesforce (SFDC), and Seismic, plus a strong understanding of how retailers evaluate advertising, performance marketing, and partner/affiliate offerings. Key Responsibilities Plan and execute integrated B2B campaigns to generate and accelerate pipeline (email nurtures, paid media, webinars/events, partner marketing, ABM). Own marketing funnel performance from lead capture through MQL/SQL and opportunity influence; optimize conversion across lifecycle stages. Manage marketing operations workflows (segmentation, nurture, lead scoring, automation) and ensure tight alignment with SFDC for routing, attribution, and reporting. Partner with Sales Enablement by creating and maintaining sales‑ready materials in Seismic (pitch decks, one‑pager, case studies, battlecards) and supporting sales plays. Develop positioning and messaging tailored to retailer personas and buying committees (e.g., eCommerce, digital marketing, merchandising, media/monetization, loyalty/CRM). Support go‑to‑market efforts for new product features, partner launches, and retailer‑focused solutions; coordinate cross‑functionally with Product, GTM and Sales. Build and manage retailer‑focused content (customer stories, benchmarks, ROI tools, webinar programming) to support acquisition and expansion. Track, analyze, and report results using dashboards and campaign analytics; share insights and recommendations with leadership and stakeholders. Manage budget and vendor relationships (agencies, freelancers, paid media partners, webinar/event platforms) to deliver on KPIs. Qualifications Experience marketing to retailers (enterprise or multi‑location brands) and familiarity with retailer KPIs (ROAS, incremental revenue, CAC/LTV, basket size, loyalty, omnichannel). Experience with partner/affiliate ecosystems, publisher networks, or retail media (or adjacent ad platforms). Experience running ABM programs and/or verticalized campaigns by retail segment. Comfort with reporting concepts such as multi‑touch attribution, cohort performance, and funnel velocity. Minimum Requirements 4+ years of B2B marketing experience (demand gen, growth, or integrated marketing), preferably in advertising services, affiliate marketing, performance marketing, MarTech, or retail tech. Demonstrated success driving measurable pipeline impact (lead volume, conversion rates, influenced revenue, CAC/ROAS). Hands‑on experience with HubSpot, Salesforce and Seismic. Strong understanding of B2B buying journeys and multi‑stakeholder sales cycles (mid‑market/enterprise an added plus). Excellent cross‑functional communication, project management, and execution skills. Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. USD $78,651.00 - $135,216.00 annually. Individual compensation will vary based on job‑related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401(k) matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements. #J-18808-Ljbffr