Assistant Manager

Benefits:

Bonus based on performance

Competitive salary

Free uniforms

Health insurance

Paid time off

Crunch Fitness is looking for a motivated, energetic, and performance-driven Assistant General Manager to help lead the daily operations of our club.

The Assistant General Manager works directly with the General Manager to drive membership growth, improve member retention, develop the team, and ensure the club consistently delivers a clean, welcoming, and high-energy member experience.

This role is ideal for someone who enjoys sales, leadership, accountability, and working in a fast-paced fitness environment.

Key Responsibilities

Sales and Membership Growth

Support the General Manager in achieving monthly membership and revenue goals.

Lead by example during membership tours, follow-up calls, lead generation, and closing.

Monitor daily sales activity, appointments, show rates, closing percentages, and membership production.

Coach team members on sales conversations, objection handling, and membership presentation.

Ensure all leads are contacted promptly and consistently.

Help execute local outreach, referral, and community marketing initiatives.

Team Leadership

Assist with recruiting, onboarding, training, and developing club employees.

Lead daily team kickoffs and communicate goals, priorities, promotions, and expectations.

Provide real-time coaching and performance feedback.

Hold employees accountable for attendance, appearance, productivity, and customer service.

Help maintain a positive, competitive, and professional club culture.

Serve as the manager on duty when the General Manager is unavailable.

Member Experience and Retention

Create a welcoming and energetic environment for every member and guest.

Resolve member concerns professionally and efficiently.

Support efforts to reduce cancellations, improve retention, and increase member engagement.

Ensure the front desk team consistently follows proper check-in, tour, and service procedures.

Encourage member participation in personal training, group fitness, and club programs.

Monitor member feedback, online reviews, and service recovery opportunities.

Club Operations

Complete daily club walkthroughs and address cleanliness, safety, maintenance, and presentation concerns.

Ensure company policies, operating procedures, and brand standards are followed.

Assist with opening and closing responsibilities.

Review daily reports, billing concerns, delinquency activity, cancellations, and operational tasks.

Help manage employee schedules and maintain appropriate staffing coverage.

Ensure cash handling, membership documentation, and administrative procedures are completed accurately.

Submit or follow up on maintenance issues and confirm proper out-of-order signage is used.

Performance Expectations

The Assistant General Manager is expected to help the club achieve measurable results in:

New membership units

Membership revenue

Lead follow-up and appointment booking

Show and closing percentages

Member retention

Personal-training appointment generation

Customer satisfaction

Online review performance

Payroll and schedule efficiency

Club cleanliness and operational compliance

Qualifications

Previous experience in sales, customer service, hospitality, retail, fitness, or management preferred.

Strong communication and interpersonal skills.

Comfortable working with sales goals and performance expectations.

Ability to coach, motivate, and hold employees accountable.

Organized and capable of managing multiple priorities.

Professional, dependable, and solution-oriented.

Comfortable using computers, membership software, email, and reporting systems.

Passion for fitness and helping people is preferred.

Schedule Requirements

Must be available to work a flexible schedule.

Availability may include mornings, evenings, weekends, and holidays.

Schedule will be based on club operating needs.

Reliable transportation and consistent attendance are required.

Physical Requirements

Ability to stand and walk for extended periods.

Ability to lift and move up to 50 pounds when needed.

Ability to complete club walkthroughs and assist with operational tasks throughout the facility.

Reasonable accommodations may be provided in accordance with applicable law.

Compensation

Pay: [Insert hourly rate or salary range]

Additional earning opportunities may include:

Monthly performance bonuses

Membership sales incentives

Complimentary gym membership

Employee discounts

Career-development and advancement opportunities

Why Join Crunch Fitness?

Crunch Fitness combines fitness and entertainment to make serious exercise fun. We are building a culture where employees are expected to lead with energy, deliver results, and create a legendary experience for every member.

This position offers a clear path toward future leadership opportunities, including General Manager and multi-unit management roles.

Equal Employment Opportunity

Crunch Fitness and its affiliated franchise ownership group are equal-opportunity employers. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.