Regional Admissions Counselor

Job Description

Job Description

Regional Admission Counselor (Macon / Metro Atlanta / Savannah)

Wesleyan College seeks a full-time mission-driven Regional Admission Counselor to expand awareness and interest in Wesleyan and convert that interest into enrolled students. Reporting to the Manager of Undergraduate Recruitment, this position will play a key role in developing and implementing strategy to enhance the recruitment efforts of Wesleyan College, including coordinating the recruitment of a specific geographic territory using a data-informed approach and developing relationships with students, supporters, and influencers from initial inquiry through enrollment. This Georgia-based regional role may be based in Macon, Metro Atlanta, or Savannah, depending on the successful candidate and assigned territory. The position blends extensive in-person recruitment throughout Georgia with remote/virtual recruitment, relationship building, application counseling, and regular collaboration with the Macon campus team. The counselor partners closely with campus admission operations and uses the College’s CRM to plan outreach and measure results.

Regional counselors are trusted to become experts in their assigned markets and will have meaningful input into school prioritization, travel planning, counselor engagement, and recruitment strategy based on data and what they are seeing in the field.

In addition to a competitive salary, Wesleyan College offers a comprehensive benefits package including:

• Comprehensive health insurance for employees and dependents
• Generous retirement plan contributions
• Tuition waivers for employees and dependents
• Paid time off, including vacation and sick leave
• A supportive, mission-driven campus culture with flexibility for work-life balance

• Develop a broad and deep understanding of Wesleyan College’s mission, key features and advantages to present information about Wesleyan in an accurate, effective, and compelling way. 
• Build and manage an assigned recruitment territory to drive inquiries, applications, deposits, and enrollments.
• Cultivate relationships with students, families, counselors, and community partners through school visits, fairs, events, and virtual outreach.
• Guide students through the admission process - inquiry to enrollment - including application reading and scholarship/aid next steps.
• Use CRM data to plan travel, track the funnel, and execute timely, personalized follow-up.
• Represent Wesleyan professionally at on-/off-campus and virtual programs; evening/weekend work and travel are expected.

• Territory management & travel - Develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research. Travel will typically involve 12-16 weeks per year and include individual meetings with families, visits to high schools and attendance at college fairs.
• Outreach & events - Deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs. Collaborate with Wesleyan faculty/staff and coordinate with the centrally managed Student Ambassador program to facilitate peer-to-peer interactions.
• Pipeline development - Generate and nurture leads from inquiry through deposit using timely, personalized follow-up via email, phone, text, and video; log all activity in the CRM. Maintain high-touch service for counselors, students, and families in your region.
• Application counseling & reading - Advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.
• Partnerships - Through frequent travel and continuous communication, develop and cultivate strong relationships with school counselors, community-based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.
• Data & reporting - Use CRM and historical data to set goals, target schools, and report on territory performance and event ROI; recommend adjustments throughout the enrolment cycle.
• Professional development - Engage in workshops/webinars/retreats to strengthen recruitment skills and market knowledge.
• Equity & inclusion - Advance Wesleyan’s commitment to access and belonging in all recruitment activities.

• Bachelor’s degree.
• Excellent written, verbal, and presentation skills; comfort addressing large and small audiences.
• Valid driver’s license and ability to travel extensively within the territory; ability to work evenings/weekends during peak seasons.
• Ability to maintain confidentiality and exercise sound judgment with sensitive information.
• Ability to lift and transport recruitment materials and displays (approx. 25–35 lbs).
• Proficiency with standard office tools and the ability to learn a recruitment CRM.

• 1–2 years of experience in college enrolment/student recruitment, K-12 counseling or community outreach.
• Familiarity with Georgia secondary schools and community organizations.
• Experience with admissions CRMs and basic data/reporting skills.

Where You Can Be Based:

This role may be based in Macon, Metro Atlanta, or Savannah. Candidates already residing in one of these markets will not be required to relocate to Macon. Because this is a regional recruitment position, significant travel throughout the assigned Georgia territory and periodic travel to the Wesleyan College campus in Macon are expected. Relocation assistance may be available.

Compensation:

Final salary within the posted range will be determined based on candidate's relevant experience, qualifications, assigned territory, and primary work location in Georgia.

This is an outreach role with significant in-state travel during peak seasons where overnight trips will be required. Regular lifting of recruitment materials/displays and standing for extended periods at events should be expected. Driving is an essential function. This is a regional field-based position with flexibility to work remotely when not traveling or participating in required campus activities. Candidates based outside of Macon will not be expected to relocate to Macon, but regular travel to campus for team meetings, training, major recruitment programs, and other key events will be required.

Wesleyan College is an Equal Opportunity Employer. The College does not discriminate on the basis of race, color, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law in its programs, activities, or employment practices. This commitment applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination.