Cadillac Assistant Integrated Marketing Manager

Job DescriptionThe Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels.You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy.KEY RESPONSIBILITIES/ACCOUNTABILITIES:Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiencesOversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achievedWork closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectivesSupport the review of inbound creative assets to ensure Brand Guidelines and Viz Identity complianceConduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategiesLiaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activitiesAssist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resourcesEnsure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelinesProvide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentationPartner with agency Project Management/Account teams, to lead the definition of deliverables and project schedulesTrack and manage talent, music and licensing rightsImplement and adhere to GM process and enforce it within the team and agency partnersOversee and authorize purchase orders (POs) as part of managing marketing campaignsMonitor and uphold project budgets to ensure financial adherence and efficiencyVerify that project briefs are approved and align with budgetYou will be required to work some after-hours and weekends when asked uponESSENTIAL QUALIFICATIONS/REQUIREMENTS:Bachelor's Degree required5+ years of marketing or advertising experience requiredStrong project management abilities with attention to detail and organizationExcellent written and verbal communication skillsProficiency in advertising platforms, digital marketing tools, and analytics softwareCreative thinking with a strong understanding of branding and visual communicationAbility to work collaboratively in a fast-paced environment and manage multiple prioritiesStrong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvementExperience with both traditional and digital advertising channelsCompensation:The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.#LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits. About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.SummaryLocation: Remote - United States; Warren, Michigan, United States of AmericaType: Full time