DTC Media Planning Manager - Native

Job Location CINCINNATI GENERAL OFFICES Company Overview Native is a rapidly growing Direct-to-Consumer (DTC) business dedicated to provide consumers clean, simple, and effective products. Our DTC team belives in the importance of building direct relationships and delivering exceptional experiences. We believe in fostering a dynamic and collaborative environment where innovative ideas flourish and every team member contributes to our success. Opportunity We are seeking a highly strategic and data-driven DTC Media Planning Manager to join our Native media team and lead the planning and optimization of our media investments. In this critical role, you will be responsible for developing and executing comprehensive media strategies that drive customer acquisition, engagement, and retention for our Native DTC business and shaping how we connect with our audience directly, leveraging a diverse media mix to achieve our aggressive growth targets. Responsibilities Develop and Execute DTC Media Strategies: Lead the creation, development, execution, and monitoring of integrated media plans specifically tailored for a direct-to-consumer model. Focus on performance marketing channels, customer acquisition cost (CAC) optimization, and lifetime value (LTV) maximization. Channel Expertise: Demonstrate deep expertise across digital media channels crucial for DTC, including paid social (Instagram, Facebook, TikTok), search engine marketing (SEM), display advertising, native advertising, influencer marketing, content marketing, and email marketing. Data-Driven Optimization: Gather and analyze first-party customer data, market research, and media performance metrics to inform planning decisions, identify opportunities, and continuously optimize campaigns for efficiency and effectiveness. Budget Management & Forecasting: Manage media budgets, ensure accurate financial tracking, and develop robust forecasting models to predict performance and allocate spend strategically across channels. Competitive Analysis & Market Trends: Continuously monitor the competitive landscape, industry trends, and new media opportunities relevant to the DTC space, providing insights and recommendations to stay ahead. Reporting & Insights: Develop and present clear, concise performance reports to stakeholders, highlighting key learnings, actionable insights, and recommendations for future strategies. A/B Testing & Experimentation: Champion a culture of continuous testing and learning, implementing A/B tests and other experimental approaches to optimize campaign performance and uncover new growth drivers. Qualifications Education: Bachelor's Degree in Marketing, Advertising, Business Administration, or a related field. Experience: 3-5+ years of progressive experience in media planning, with a significant focus on Direct-to-Consumer (DTC) businesses and performance marketing. DTC Mindset: Deep understanding of the DTC ecosystem, customer acquisition funnels, and the unique challenges and opportunities of selling directly to consumers. Analytical Prowess: Strong analytical skills with the ability to interpret complex data, draw meaningful conclusions, and translate insights into actionable media strategies. Technical Proficiency: Experience with media-specific software, tools, and data platforms (Google Analytics, ad serving technologies, attribution models, CRM data). Communication & Collaboration: Excellent written and verbal communication skills, with the ability to effectively present complex information and collaborate with diverse teams and external partners. Project Management: Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment. Adaptability: Proactive and agile approach, comfortable navigating ambiguity and adapting to evolving market conditions and business needs. Compensation Salary: $85,000.00 - $122,200.00 per year. Total rewards include salary, bonus if applicable, and benefits. Specific compensation will be discussed during the hiring process. Equal Opportunity We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. Qualified individuals will not be disadvantaged based on being unemployed. We will ensure individuals with disabilities receive reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Job Details Job Schedule: Full time. Job Number: R000153083. #J-18808-Ljbffr Procter & Gamble