Marketing Specialist

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The Role: Marketing Specialist


Location: Raleigh, NC


Type: Permanent


What You'll Do:


Our client is looking for a Marketing Specialist to join their Team! The Marketing Specialist is responsible for Marketing and Advertising, Trade Shows, Market Research, and Sales Support for the NAFTA region. Up to 20% Domestic and International travel is required. Responsibilities include:


Marketing and Advertising:

• Identifies the optimal brand strategy for products in the North American market.
• Creates and executes a plan to communicate our brand to potential and existing customers using both conventional and modern marketing tools.
• Plans, documents, and coordinates the marketing of products and technology for North America. Requires coordination with the Marketing group in Germany.
• Develops annual North American Marketing budget and manages activities within budget limits.
• Manages relations with Advertisers, Local Associations and Industry Organizations.
• Manages North American based Corporate Social Media accounts (e.g. LinkedIn)
• Coordinates internal news articles for North America.
• Proofreads English translations of German documents for readability prior to distribution.
• Responsible for the look and feel of the U.S. locations with the Office Admin.
• Manages and executes internal company events.
• Facilitates the North American Customer Satisfaction Survey process

Trade Shows:

• Manages the selection and preparation of trade shows in North America as well as the internal activities related to shows. Requires coordination with the Corporate Communications in Germany.
• Develops and maintains company PowerPoint and other presentation materials.
• Develops and maintains marketing displays, sample products, and trade show booth itself.
• Manages pre and post trade show activities.

Market Research and Sales Support:

• Facilitates the creation of North American Strategy Papers and the coordination of Market Research per the company strategy process. Requires coordination with Program Management in Germany.
• Coordinates internal research and manages contact with external market research firms.
• Analyze forecast data and provide summaries to the Key Account Managers using the IHS and other market information.
• Support the Key Account Managers with a plausibility study of their forecast based on the database.
• Stay up-to-date on market trends and emerging markets for product segments. Provide summaries to management and sales teams on shifts that could impact the company financial performance positively or negatively.
• Understands the higher level corporate long range plans and strategy and ensure that the plans are being followed. Takes on other tasks at Management's discretion.

Required Qualifications:

• Four year business or technical degree
• Experience working in the automotive, pharmaceutical, aviation, or industrial industry.
• Experience working in a multi-national matrix organization and balancing the requirements of multiple Stakeholders.
• Strong computer and data analysis skills.
• Working knowledge of MS Office suite of tools, working within marketing databases (e.g.IHS) and experience with SAP or Oracle.
• Strong organization skills
• Good communication and presentation skills
• Sets correct image representing the company
• Team player and the ability to interface at all organizational layers
• Basic German and Spanish language skills preferred but not required

Why Golden Technology?


Founded in 1997, Golden Technology has grown from a two-person vision into a trusted partner for Fortune 500 clients nationwide. Along the way, we've built a culture centered on family, professional growth, and giving back to our communities through our Golden Community initiatives.


Here's what sets us apart:

• Family-first culture that values balance and support.

• Career development through mentorship, opportunities, and investment in our people.

• Community impact by dedicating time, talent, and resources to the places we live and work.

What's In It for You

• Exciting opportunities with innovative companies.

• Guidance from a recruiting team with decades of experience.

• A professional, supportive culture built on trust and collaboration.

Ready to take the next step?
Apply today and let's build your brighter future together.