Manager, Global Brand and Channel Marketing - Electrophysiology

Job ID: 31152405Company: Abbott LaboratoriesLocation: United States > Austin : 8701 Bee Caves RdJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-06-08Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Manager, Global Brand & Channel Marketing - ElectrophysiologyWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The Opportunity In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.We are seeking a strategic, hands-on Global Brand & Channel Marketing Manager to lead global branding and communications initiatives for the Electrophysiology business. This is a working manager role for someone who can set strategy and roll up their sleeves to execute.You will own communications strategy end-to-end—including messaging development, asset creation, review and approval processes—ensuring consistency, clarity, and impact across all channels. You will act as a central hub across marketing, product, and regional teams to drive integrated campaigns that deliver measurable results.In this role, you will operate in a fast-paced, highly dynamic environment where priorities evolve quickly. Success requires agility, strong leadership, and the ability to balance long-term strategy with day-to-day execution.This role is in our Austin, TX office.What You’ll DoLead global brand and communications strategy across advertising, promotions, and omnichannel campaigns, while also working closely with your design, tradeshow and digital peers.Own development of clear, compelling messaging frameworks aligned to brand and product strategyDrive creation, review, and approval of marketing assets, ensuring alignment with brand standards and regulatory requirementsPartner with product marketing and market development teams to define communication objectives and integrated campaign plansExecute campaigns end-to-end, from strategy through launch and optimizationServe as the channel strategy expert—recommending the most effective mix of channels to achieve business goalsManage timelines, budgets, and project execution across multiple complex initiativesAct as brand steward, ensuring consistency across all touchpoints globallyLead and develop a high-performing team; provide coaching, feedback, and career developmentManage agency and vendor partners to deliver high-quality work on time and on budgetCollaborate cross-functionally with internal stakeholders and external partners, including across various geographies Required QualificationsBachelor’s degree or equivalent experience8+ years of marketing experience with a strong foundation in brand and channel marketingProven ability to develop and execute integrated, multi-channel campaignsDemonstrated experience in communications strategy, including messaging, content development, and asset lifecycle managementStrong strategic thinking skills paired with a willingness to execute tacticallyExcellent project management skills; ability to thrive in a fast-paced, evolving environmentStrong communication and stakeholder management skillsExperience managing and developing teams preferredDigital marketing expertise (SEO, SEM, social, and digital channels) is a plusAgency experience is also a plusMedical device or healthcare experience preferred but not requiredWillingness to travel up to 25%Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at , and on X @AbbottNews.The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.Skillsproject managementglobal marketingchannel strategysemchannel marketingdemand generationregulatory compliancemulti-channel marketingasset lifecycle managementmedical device marketingbrand equitybrand marketingintegrated campaignscontent marketingbrand strategycommunications strategybrand managementdigital marketingstakeholder managementbudget managementbrand development