Ecommerce Manager

Job Description

Job Description

Ecommerce Manager

Trish McEvoy

About the Role

Trish McEvoy is seeking an organized, results-driven Ecommerce Manager to grow our online business and deliver an exceptional shopping experience. This role will oversee the day-to-day management of our ecommerce website, combining strong merchandising instincts with analytical thinking and hands-on execution.

The ideal candidate has experience in beauty or luxury retail, understands how to turn brand storytelling into sales, and enjoys working closely with marketing, creative, product development, inventory, and customer service teams.

Key Responsibilities

Website Management & Merchandising

• Manage daily website operations in Shopify, ensuring product information, pricing, imagery, promotions, and inventory availability are accurate.
• Own online merchandising, including collection pages, product placement, cross-selling, bundles, and recommendations.
• Coordinate product launches, seasonal campaigns, gift guides, and promotional events from setup through launch.
• Ensure product pages communicate benefits, application instructions, ingredients, and shade information clearly and consistently.
• Regularly review the website across mobile and desktop to identify and resolve shopping issues.

Sales Growth & Customer Experience

• Develop and execute an ecommerce calendar aligned with sales goals, product launches, and brand priorities.
• Monitor the customer journey and identify opportunities to improve product discovery, conversion, average order value, and repeat purchases.
• Plan and evaluate website tests, including product page updates, promotional messaging, and checkout improvements.
• Partner with customer service to address recurring customer feedback and improve the online shopping experience.
• Support loyalty, retention, and subscription initiatives where applicable.

Digital Marketing & Campaign Execution

• Partner with marketing and external agencies to align email, SMS, paid media, affiliate, and organic campaigns with website content and inventory.
• Build and maintain campaign landing pages, promotional codes, and onsite messaging.
• Coordinate creative assets and copy, ensuring timely delivery and consistency with brand standards.
• Support SEO improvements through product content, collection structure, and collaboration with technical partners.

Reporting & Cross-Functional Coordination

• Track and report on revenue, conversion rate, traffic, average order value, units per transaction, and customer retention.
• Translate performance data into clear recommendations and actionable improvements.
• Monitor promotion and launch performance, sharing results and opportunities with leadership.
• Partner with planning and operations to anticipate inventory needs, communicate stock risks, and manage out-of-stock messaging.
• Manage ecommerce vendors, apps, and development partners, prioritizing projects and tracking deadlines.

Qualifications

• 3–5 years of ecommerce experience, preferably within beauty, skincare, luxury, or consumer products.
• Hands-on experience with Shopify; Shopify Plus experience is a plus.
• Strong understanding of online merchandising, conversion optimization, and ecommerce performance metrics.
• Experience with Google Analytics and email/SMS platforms such as Klaviyo or similar tools.
• Excellent organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Strong analytical skills and proficiency in Excel.
• Clear communication skills and a collaborative working style.
• Ability to balance strategic planning with daily execution.
• An appreciation for beauty, brand storytelling, and a premium customer experience.

What Success Looks Like

An accurate, engaging, and easy-to-shop website; well-executed launches and promotions; measurable improvements in conversion and sales; and proactive communication that keeps teams aligned.

Trish McEvoy is an equal opportunity employer and welcomes applicants from all backgrounds.