Social Media Sourcer

Hays Electrical Services Social Media Sourcer

With over 19 years of experience and hundreds of million-dollar projects completed, Hays Electrical Services provides excellent service to customers in hospitality, commercial and solar industry. Hays Electrical Services approaches each project with a cooperative mindset, working with business owners, contractors, and subcontractors towards the common goal successful project delivery.

Position Summary

Hays Electrical Services is seeking a highly driven and strategic Social Media Sourcer whose primary responsibility is to generate qualified electrician leads through social media platforms. This role is fully focused on proactive headhunting, employer brand visibility, and measurable recruiting pipeline growth.

The ideal candidate maintains an active and professional social media presence, understands platform algorithms, and knows how to maximize visibility, engagement, and conversion. This individual will focus heavily on promoting hiring events, company marketing flyers, and open roles to attract skilled electricians.

Key Responsibilities

• Proactively source and generate qualified electrician leads using Facebook, Instagram, TikTok, and relevant skilled-trade communities.
• Join and actively engage in electrician and construction trade groups to increase company visibility.
• Post hiring events, job openings, and company marketing flyers daily to attract candidates.
• Share and promote company-branded recruitment materials to maximize reach and engagement.
• Monitor competitor job postings and strategically engage individuals who comment or express interest.
• Conduct direct outreach via comments, private messages, and group interactions.
• Visit job sites as needed to capture recruiting-focused content.
• Leverage knowledge of platform algorithms (posting timing, hashtags, engagement tactics, video trends) to maximize organic visibility.
• Track engagement metrics, leads generated, and conversions to scheduled testers.
• Collaborate closely with the recruiting team to ensure smooth handoff of qualified leads.
• Represent the recruiting team in a professional and brand-aligned manner across all digital platforms.

Performance Metrics

This is a metrics-driven position. Performance will be measured by:

• Weekly tester generation
• Weekly qualified leads generated
• Daily posting consistency
• Growth in engagement and visibility
• Conversion rates from social engagement to recruiting pipeline activity

Recommended baseline target: 2040 qualified leads per day (final target to align with hiring demand and territory size).

Required Qualifications

• Active and established personal or professional social media presence.
• Demonstrated understanding of social media algorithms and visibility optimization strategies.
• Experience in recruiting, sourcing, digital marketing, or lead generation preferred.
• Proven ability to convert online engagement into measurable leads.
• Strong written communication skills.
• Comfortable with direct outreach and proactive engagement.
• Bilingual (English/Spanish) highly preferred.
• Self-motivated and comfortable working in a performance-based environment.
• Basic understanding of the electrical or construction industry preferred.

Professional Standards

• Maintains a professional and credible online presence.
• Demonstrates strong judgment in all public-facing communication.
• Upholds company brand standards and confidentiality.
• Represents Hays Electrical Services with consistency and professionalism.

Why This Role Matters

Electricians are in high demand, and digital recruiting is essential to staying competitive. The Social Media Sourcer directly impacts our hiring success by promoting hiring events, distributing company marketing materials, and engaging electricians where they already spend time online. This role plays a key part in strengthening our employer brand and driving consistent talent pipeline growth.

Join a company that's building more than just electrical systems, join a team committed to excellence and innovation.