SEO Content Writer

SEO Content Writer

The SEO Content Writer will provide exceptional content for their growing list of dental and medical SEO clients. You will collaborate closely with SEO Analysts and Website Onboarding to execute on content strategies that are useful, engaging, and effective in guiding target audiences through a decision funnel, driving calls and online appointment bookings for our clients' practices.

We need a talented, detail-oriented writer who embraces AI as a tool for efficiency while keeping quality content as the top priority. You should be adaptable, organized, and enthusiastic about delivering results for clients in the dental and medical space.

What does a day in the life as a Content Writer look like?

Website Content Write and improve website copy including homepage content, procedural pages, doctor bios, Google Business Profile content, and patient review intro copy Execute on content strategies developed by our SEO Analysts, bringing briefs to life with compelling, accurate, and SEO-optimized writing Craft content that tells the story of each client's practice and specialty in clear, approachable language Research & Quality Conduct research and competitive analysis to ensure content is accurate, differentiated, and high-quality Thoroughly proofread and self-edit all work before submission Apply SEO best practices to all content, integrating target keywords naturally and strategically Project & Workflow Management Receive content briefs from SEO Analysts for SEO content assignments Receive customer questionnaires for homepage and custom content projects Track all projects and workflows in JIRA (tickets) and HubSpot (campaign information) Meet turnaround timelines: 1 week for time-sensitive requests, 2 to 3 weeks for standard requests Communicate proactively with your supervisor and stakeholders if timelines are at risk Client Collaboration For complex projects or special client requests, collaborate directly with clients to understand their goals, brand, target audience, and practice details Maintain a professional, service-oriented approach in all client-facing interactions

What are the required qualifications of a Content Writer?

• At least 6 months of experience in medical industry
• 1-2 years experience in content writing
• Understanding of SEO best practices and experience integrating them into copywriting
• Strong storytelling ability for homepage copy, bios, and patient-facing content
• Experience creating content for SEO and/or digital marketing campaigns
• Ability to manage multiple projects simultaneously and adapt as priorities shift
• College-level degree in English, Communications, or a related field

Preferred qualifications:

• Previous experience writing for a dental or medical marketing agency
• Certified Medical Content Writer (CMCW) certification
• Knowledge of the dental industry

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