Social Media Specialist

Social Media Manager

Opportunity: Social media is critical in driving awareness, engagement, purchase intent, and loyalty in the target audience. You’ll develop and implement strategy, lead, and optimize paid social advertisements, collaborate with influencers, and create social media campaigns that are designed to improve the quality of life for people and their pets. You’ll be joining a fast-moving, closely-knit digital team, and partner cross-functionally with other will owning social media from content planning and strategy to measuring campaign results.

Roles and Responsibilities:

• Develop and execute a comprehensive social media strategic plan, including social media content calendars, and social media support for trade shows/events, etc.
• Lead social media activations, including but not limited to cross-platform social media advertising, organic content creation and engagement, influencer marketing, sponsorship awareness and analytics reporting.
• Become a social media advocate for the Company, engaging in dialogues and working with Customer Service in answering questions where appropriate.
• Measure social media, lead generating and marketing results, and effectively translate analytics into actionable insights to consistently drive brand and company success.
• Routinely work with E-commerce team to coordinate special offers/campaigns.
• Serve as subject matter expert regarding social media best practices in order to provide timely recommendations.
• Attend related networking and professional development events to stay abreast of the latest trends.

• Communicate effectively with other departments within the organization and function within a team environment.
• Perform other assigned duties as may be required in meeting company objectives.

Requirements:

Minimum Requirements

• Experience in social media management for a business/organization, including but not limited to: Facebook, Twitter, Pinterest, Snapchat, TikTok, YouTube, and Instagram.
• Excellent organizational, interpersonal and communication skills.
• Ability to multi-task.
• Detail oriented with proven ability to work collaboratively with internal and external teams.
• Must be computer literate, preferably in a Windows environment with familiarity with Web products and social media dashboards (i.e. Sprout Social, Hootsuite, etc).
• Ability to think independently.
• Must have creative writing/original thinking abilities and able to write impactful content that resonate with each platform’s target audience.

Education and Experience: A Bachelor’s Degree in Marketing, Advertising or Communications. Experience working in a CPG organization is a plus.