Director of Digital Marketing and Campaigns
The MathWorks, Inc.
Job Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More:
MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long‑term customer value.
This person will lead a team to define, evolve, and drive MathWorks’ digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage. As MathWorks business and go‑to‑market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it—remaining grounded in customer needs, product realities, and market context—while maintaining clarity, focus, and credibility with technical audiences.
If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
- Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
- Define and execute the global campaign framework, including planning, prioritization, and measurement
- Ensure programs support adoption, expansion, and long‑term customer value in addition to acquisition
- Guide digital marketing strategy across web experiences, digital and paid promotion, and search
- Partner closely with Sales, Customer Success, Product, Development, and regional teams worldwide
- Apply strong judgment in selecting channels and investments based on market and go‑to‑market context
- Establish clear success metrics and governance that emphasize meaningful outcomes
- Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
Qualifications
- A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.
Additional Qualifications
- 10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
- Deep understanding of marketing and market requirements in engineering‑led, technical markets
- Experience operating in subscription or SaaS‑based software business models
- Proven ability to define frameworks, guide complex systems, and build alignment across teams
- Strong people‑leadership, communication, and cross‑functional collaboration skills
- Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use
Vacancy posted 2 hours ago
Similar jobs that could be interesting for youBased on the Director of Digital Marketing and Campaigns in Natick, MA vacancy
- ...A leading software company in the United States is seeking a Director of Digital Marketing and Campaigns to direct global strategies that enhance customer adoption and long-term value. This role involves leading a team to execute cohesive digital marketing efforts and...SuggestedWork at office
MathWorks
Natick, MA2 hours ago $2,000 per month
...Campaign CoordinatorTEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little... ...ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence... ...the Campaign Manager, Campaign Director or senior management team on...SuggestedInternshipLocal areaTEAM LEWIS
Boston, MA2 days ago- ...organization is seeking a Media Manager to oversee media strategy across multiple channels. The ideal candidate will manage digital marketing campaigns, ensure efficiency in team processes, and strengthen relationships with vendors. You must bring at least 5 years of...SuggestedFlexible hours
- Crocs is looking for a Retail Marketing Associate to support the execution of seasonal retail marketing campaigns. You will coordinate marketing materials and assist with budget administration while tracking project timelines in a fast-paced environment. The ideal candidate...SuggestedSeasonal workFlexible hours
- ...A leading marketing agency seeks a Programmatic Coordinator in Boston, MA, to execute and manage programmatic campaigns. The ideal candidate will have a Bachelor's degree and 0-2 years in marketing or digital advertising. Responsibilities include developing strategies...SuggestedFull time
AMP
Boston, MA2 hours ago - TEAM LEWIS is a global marketing agency seeking a Campaign Coordinator to support client accounts and the Account Servicing team. The role involves... ...media relations, drafting press materials, and supporting digital campaigns to boost client results. Ideal candidates have...Internship
- ...Corporation, doing business as Cox Media Group, seeks a Marketing Solutions Coordinator to support sales across TV and digital platforms. You will prepare proposals, manage orders, and coordinate assets with Campaign Operations, Traffic, and Creative Services. The role...
- ...Massachusetts. In this role, you will lead the execution of paid search campaigns, managing budgets and optimizing performance metrics like... ...a Bachelor's degree, and 5+ years of experience in managing digital marketing initiatives, especially in eCommerce. The position offers an...Flexible hours
Staples Advantage Canada
Framingham, MA1 day ago - The B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by;a) overseeing our marketing email operations functions that support Staples Business; and b) maturing our utilization of a Customer Data Platform to...Local area
- ...business. You’re what binds us together.Our marketing team is charged with an important task -... ...marketplaces• Manage and optimize PPC campaigns to maximize ROAS• Conduct keyword... ...Business, or related field• 5-7 years of digital advertising experience, focused on eCommerce...Local area
$110k - $120k
Senior Brand Marketing Manager, Integrated CampaignsJob Description:The Senior Brand Marketing Manager, Campaigns leads integrated marketing campaigns that connect audiences to Boston... ...business acumen, creative thinking, digital marketing expertise, and disciplined execution...Full timeWork at office$76.8k - $97.9k
...leading off-price retailer. Job Description: DIGITIAL MARKETING SUPERVISOR, ONLINE VIDEO The Digital Marketing Supervisor supports the Digital Marketing... ..., optimization, and analysis of online video campaigns on the In-House media buying team. Key Responsibilities...Full timeTemporary workWork at officeLocal areaHome officeThe TJX Companies, Inc.
Framingham, MA2 days ago$200k - $250k
...Job Overview – Director of Digital Marketing Compensation: $200,000 – $250,000/year + bonus Location: Waltham, MA Schedule: Monday to... ...data, analytics, and AI-enabled marketing capabilities. Campaign Management: Oversee integrated digital marketing campaigns...Monday to FridayAtlantic Group
Waltham, MA2 hours ago- ...Project Manager, Paid Search, to drive and enhance paid search campaigns across platforms like Google Ads and Microsoft Advertising.... ...role involves collaborating with multiple functions including Marketing, Merchandising, and Analytics to ensure campaigns align with business...Flexible hours
- ...Manager to lead the Precision team in Boston, responsible for digital media activation tasks. The ideal candidate will possess a strong... ...-year college degree. Key responsibilities include overseeing campaign management, mentoring analysts, and ensuring the execution of client...
- Publicis Groupe in Boston is seeking a dedicated Manager to lead the Precision team in digital media activation. This role involves managing analysts, optimizing campaigns, and directly interfacing with clients to deliver successful digital strategies. Ideal candidates...Flexible hours
- ..., Media Operations to supervise the execution and optimization of the Demand Acceleration Platform. This hands-on role focuses on campaign trafficking, naming conventions, data quality, tagging, reporting readiness, and workflow improvements across paid media campaigns...
$160k - $180k
Company DescriptionNexthink is the leader in digital employee experience management software. The company... ...for a strategic, AI-first, execution-driven marketing leader to own and evolve our global digital marketing and campaign engine.This role sits at the center of how...Work at officeImmediate startRemote workWorldwideFlexible hoursShift work$55k - $60k
...Gupta Media, located in Boston, is seeking a Traffic Coordinator to facilitate the smooth operation of digital media campaigns. You will handle logistics such as workflow coordination, creative asset management, and project timelines. The ideal candidate should possess...gupta
Boston, MA2 days ago- ...courses, self-paced online learning, digital products, educational webinars, podcasts... ...a strategic, hands-on Associate Director of Digital Marketing to lead performance marketing for a diverse... ...of search, display, and social campaigns that drive awareness, leads, and enrollments...Work experience placementLive inWork at officeRemote workWorldwide
- ...centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that... ...future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert...Temporary workWork experience placement
Staples
Framingham, MA2 days ago - ...A leading technology recruitment agency is seeking a B2B Digital Marketing Manager. This role involves managing digital marketing initiatives, optimizing campaigns, and working closely with external agencies. Ideal candidates have over 5 years of experience in digital...
Beacon Hill
Boston, MA2 hours ago - ...A leading software company is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy and digital marketing programs. This role involves defining and executing a cohesive strategy to ensure meaningful customer engagement and sustained usage...
The MathWorks, Inc.
Natick, MA2 hours ago - Petersen Automotive Museum is seeking a Marketing Manager to lead paid advertising, email campaigns, and audience growth. You will report to the COO and drive attendance, memberships, events, and fundraising initiatives while collaborating across departments. The role emphasizes...
- ...reports and provide troubleshooting support for issues relating to campaign spend, creative, tagging or partner implementation and... ...with the tech team to own tracking and pixel implementation of digital campaigns.EXPERIENCE 2-4 years of paid search experience managing...
$66.33k - $159.12k
...a time. CVS Media Exchange is hiring a Campaign Enablement Manager. This role will report... ...optimal end-to-end client support across the digital media campaign lifecycle. This role... ...a highly organized and detail-oriented marketing operations professional with deep expertise...Hourly payFull timeTemporary workWork at officeLocal areaFlexible hours- Dexter Southfield in Brookline, MA is seeking a Marketing and Communications Coordinator to support written content, digital advertising, and project coordination. The... ...marketing disciplines. The position reports to the Director of Marketing and Communications and involves...Worldwide
$75.05k - $115.02k
...A leading global marketing firm in Boston is seeking a Manager of Search Marketing. In this role, you will oversee SEM campaigns, manage a team of analysts, and ensure alignment with client... .... Ideal candidates have 5-7 years of digital media experience, including SEM...Flexible hoursPublicis Groupe Holdings B.V
Boston, MA2 days ago- Kinaxis, a global leader in supply chain orchestration, is seeking a Campaign Marketer to lead ABM-powered marketing for strategic accounts from Boston (remote) or hybrid locations. You will partner with Sales to shape account plans and allocate investments across channels...Remote work
- BJ’s Wholesale Club is hiring for a Marketing Operations role in Marlborough, MA. The position supports marketing campaigns, collaborates with cross-functional teams, and ensures efficient execution of projects. The role requires a bachelor’s degree and 2-5 years of experience...Work at officeRemote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director of Digital Marketing and Campaigns. Be the first to apply!
Related searches