Sr. Director, Product Marketing - XERF & Consumables

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient's lives and improves practitioner's livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient's outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people's careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.


As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health.


Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our LinkedIn and Instagram sites and please visit us at


Job Summary

The Sr. Director, Product Marketing - XERF & Consumables leads the global product marketing strategy and execution for two of Cynosure Lutronic's most strategically important franchises: our flagship platform, XERF, and our global consumables portfolio. Reporting to the SVP, Global Business Strategy, this role sits within Upstream Marketing and operates at the intersection of clinical insight, customer behavior, and commercial execution, owning the full product lifecycle-from market and customer insights through positioning, launch, adoption, utilization, and ongoing lifecycle optimization.

As a high-impact individual contributor, this leader partners cross-functionally with Regional Marketing, R&D, Sales, Clinical Development, Medical Education, Regulatory, and Digital Marketing to translate innovation into commercial success. The ideal candidate is both a strategic thinker and hands-on operator-equally comfortable defining multi-year franchise strategies and executing the tactical deliverables that drive adoption in the field. This role is critical to unlocking the full potential of Cynosure Lutronic's innovation by ensuring our technologies are not only developed successfully, but adopted, utilized, and scaled in the market.

Essential Duties and Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

Strategic Responsibilities:

• Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives.
• Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization.
• Identify growth opportunities across indications, geographies, pricing models, and utilization.
• Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value.
• Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion.
• Support the development of business cases for new products, features, and indications.

Operational Responsibilities:

• Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight.
• Translate complex technologies into compelling, customer-facing narratives that drive demand and preference.
• Lead global launch strategies and ensure effective handoff and adoption across regions.
• Develop core commercial tools, including sales enablement materials, training content, and field-facing resources.
• Monitor performance and continuously optimize messaging, positioning, and programs to improve commercial outcomes.
• Partner with regions to identify barriers to adoption and unlock growth opportunities for consumables.

People and Leadership Responsibilities:

• Serve as the strategic bridge between R&D, Clinical, Regulatory, and Commercial teams to ensure products meet clinical, regulatory, and market needs.
• Drive utilization and adoption through close partnership with Sales, Clinical, and Medical Education teams.
• Partner with regional marketing teams to localize and execute global strategies effectively.
• Build strong alignment across functions to drive execution excellence, influencing senior leaders and energizing the global sales force as a high-impact individual contributor.
• Engage and develop KOL and advisory board relationships to shape positioning and accelerate adoption.

Qualifications

Education

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or related field required.
• MBA or advanced degree in a related field preferred.

Experience

• 15+ years of progressive product marketing, product management, or commercial marketing experience in medical aesthetics (energy-based devices, injectables-adjacent technologies, skin resurfacing, or similar).
• Demonstrated experience marketing capital equipment AND consumables / disposables, including familiarity with razor/razorblade economics, capital placement programs, and utilization-driven business models.
• Proven track record leading global product launches in a regulated environment, from upstream concept through downstream commercialization.
• Experience working with KOLs, advisory boards, and clinical evidence to shape positioning and drive adoption.
• Experience with both HCP and patient/consumer marketing in a hybrid B2B2C model preferred.
• Familiarity with cash-pay practice economics, practice-management workflows, and the role of practice owners as a buying audience distinct from clinicians preferred.
• International commercial marketing experience preferred.

Skills

• Strong analytical foundation - comfortable building business cases, pricing models, and market sizing from primary and secondary data.
• Excellent written and verbal communication; able to influence senior leaders and energize a sales force.
• Strategic thinker and hands-on operator, equally comfortable defining multi-year franchise strategies and executing tactical deliverables.
• Strong cross-functional leadership and ability to drive alignment across R&D, Clinical, Regulatory, Sales, and Regional Marketing teams without direct authority.
• Ability to travel up to 30% (domestic and international, including major aesthetic congresses).

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• ☒ Sit; use hands to finger, handle or feel objects, tools, or controls.
• ☒ Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• ☒ Other (please specify): Travel 30% Domestic (US) and International

Cynosure is an Equal Opportunity Employer - Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran