Marketing Director

Job Description

Job Description

Marketing Director **** Must be local to Burr Ridge, Illinois

NEXT Door & Window is the premier direct-to-consumer provider and installer of highly differentiated windows and doors in the greater Chicagoland area, Madison, WI, and St. Louis, MO. We're seeking an experienced Marketing Director to help accelerate our continued growth, including expansion into new markets. 

If you have a track record of driving growth in a business-to-consumer environment, enjoy evaluating and evolving marketing strategy, believe in a collaborative approach to marketing, and want to work in a fast-paced, entrepreneurial, and collegial environment — this opportunity may be right for you. 

What We Offer 

• Base salary: $120,000–$130,000 

• Substantial bonus opportunity 

• Paid vacation 

• Medical and dental insurance 

• 401(k) with profit sharing 

Position Summary 

Reporting to the President, the Marketing Director owns marketing strategy, advertising, promotions, and staff to drive daily in-home appointments for our 30+ person sales team. This role manages an annual marketing budget of $6M+ to hit company growth goals, and sits on our Leadership Team, contributing directly to company strategy. As a Leadership Team member, this is an in-office position based at our Burr Ridge, IL headquarters. 

Key Responsibilities 

• Develop and lead an integrated brand and messaging strategy that builds awareness and engagement with our target audience 

• Build and execute marketing strategy and tactical plans across traditional and digital channels 

• Drive digital lead generation and nurturing through paid search, paid social, display, and web content 

• Own KPIs across appointment generation, brand awareness, lead acquisition, cost per lead, conversion, and engagement 

• Continuously refine our understanding of the core demographic audience for our products 

• Analyze market trends and recommend adjustments to marketing and business development strategy based on data and feedback 

• Oversee creation and delivery of press releases, advertisements, and other marketing materials, including print ad design 

• Manage and develop internal marketing staff and external resources (graphic design, content writers, digital marketing agency, etc.) 

• Own website messaging and content strategy, including blog content, before/after galleries, video, and conversion optimization 

• Oversee field marketing for events, the Costco retail program, and open house strategy and staffing 

• Direct email marketing, social media, and online reputation management in partnership with our digital marketing provider 

• Lead content strategy and production across all media, including TV and radio 

• Make calculated, data-driven decisions and take smart risks 

• Partner with the sales team to develop messaging tailored to the in-home sales process 

• Build and lead a marketing team that develops new concepts, channels, and partnerships to position the company as an innovator and market leader 

• Oversee the call center and appointment scheduling function 

What You Bring 

• Bachelor’s degree in marketing, Business, or related field preferred 

• 3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model 

• Experience with lead generation software and managing a call center 

• 3+ years managing TV and radio campaigns 

• Demonstrated success writing compelling, direct-response ads and offers 

• A track record of helping a company achieve ambitious growth targets 

• Experience managing and directing staff and/or third-party vendors 

• Experience in an entrepreneurial company preferred 

• 3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus) 

• Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging 

• A track record of professional growth and advancement 

• Experience overseeing field marketing events and retail programs (e.g., Costco) a plus