Marketing Manager Senior - Home Lending -Mortgage and Home Equity

Marketing Manager Senior

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Manager Senior within PNC's Marketing organization, you will be based in Pittsburgh, PA or Cleveland, OH. PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced Home Lending Lifecycle Growth Marketing professional to join our team and drive marketing strategy and innovation. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the Home Lending space, we want to hear from you.

Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment.

Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.

Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.