Paid Media Strategist

Build effective, well-documented media plans Serve as a primary liaison between the agency and clients Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience Develop a deep understanding of the client’s business Oversee maintenance of budget control for client-approved plans during and after execution Together with the team, successfully meet the client’s KPI’s and targets. Manage the successful execution of paid media campaigns across traditional and digital channels Collaboratively work with media channel experts and data analysts Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals Proactively work to solve problems and come up with strategic solutions Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting Keep management informed of account opportunities, issues and plan changes Train and develop direct reports Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group Responsible for supporting leadership within agency #J-18808-Ljbffr