Digital Marketing Coordinator

The Digital Marketing Coordinator plays a key role within the marketing team providing day-to-day support across digital marketing initiatives with a particular focus on website management SEO and local search. This role helps ensure SkinSpirits digital presence is accurate optimized and aligned with broader marketing objectives. The Digital Marketing Coordinator works cross-functionally with both internal and external partners to execute digital initiatives manage website and local updates and support ongoing performance optimization.

Key Responsibilities

Website & Digital Marketing

• Manage day-to-day website updates including provider information location pages content and clinic details.
• Support website enhancements and updates in Webflow.
• Support the websites technical roadmap including ongoing updates enhancements and optimization initiatives.
• Coordinate website and digital marketing projects across Marketing IT cross-functional teams and external partners.
• Manage project timelines requirements and implementation to ensure initiatives are completed accurately and efficiently.
• Provide general support across digital marketing initiatives and identify opportunities to improve the digital customer experience.

SEO & Local Search

• Support SEO/GEO reporting and identify opportunities to improve organic and local search visibility.
• Review and optimize website and blog content for SEO relevance and performance.
• Execute on-page SEO and content optimizations in partnership with agency partners.
• Manage Google Business Profiles including business information hours services and regular posts.
• Manage local listings across Moz Yelp Facebook and other relevant platforms.
• Ensure accurate and consistent clinic information across the website and local digital platforms.
• Support ongoing SEO and local search initiatives across SkinSpirit markets.

Analytics & Reporting

• Monitor website and marketing channel performance including traffic conversions conversion rate bounce rate and other key KPIs.
• Compile and maintain regular digital marketing website and SEO reporting.
• Translate performance data into actionable insights and optimization opportunities.
• Support the broader marketing team with reporting analysis research and other day-to-day marketing needs.

Skills Knowledge and Expertise

• 13 years of experience in digital marketing marketing operations website management SEO or related fields.
• Strong interest in digital marketing with a willingness to work across a variety of channels and initiatives.
• Basic understanding of SEO website content optimization and local search best practices.
• Strong attention to detail and a high level of accuracy particularly when managing website provider and location information.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Comfortable working with data and using performance metrics to identify trends and opportunities.
• Strong written and verbal communication skills with the ability to collaborate effectively across teams and with external partners.
• Ability to learn new technologies and platforms quickly and work independently to execute recurring digital marketing tasks.
• Experience with website CMS platforms Webflow Google Analytics/GA4 Google Search Console Google Business Profile Moz or similar tools is a plus.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand walk use hands and fingers handle or feel reach with hands and arms climb or balance stoop knee crouch or crawl talk and hear
• Occasionally lift and/or move up to 20 pounds

Benefits

We offer a competitive benefits package which includes generous employee discounts Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full- time employees (24 hours/week) we offer Medical Vision and Dental insurance.

Notices for Applicants

Notice at Collection
Privacy Policy for California Residents
SkinSpirit participates in E-Verify ; To learn more please visit - Employee Rights and Responsibilities SkinSpirit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances. We seek to hire on the basis of merit competence performance and business needs.

Required Experience:

IC