Digital Product Manager

We are seeking a strategic and entrepreneurial Digital Product Manager to lead the end-to-end lifecycle of digital features and products across consumer website, mobile applications, and B2B platforms. As the Digital Product Manager , you will translate business objectives, market opportunities, and customer insights into strategic product initiatives, driving them from concept through business case development, design, prototyping, development, and launch while identifying opportunities to leverage AI and emerging technologies to enhance customer experiences and drive business value.

The ideal candidate will be a strategic partner to UX/Experience Design, business stakeholders, data science, and technology teams to deliver differentiated, customer-centered, and commercially impactful digital experiences. From initial concept through launch and ongoing optimization, you will align stakeholders, guide product decisions, and measure outcomes to ensure products deliver lasting business value.

What You'll Do:

• Define and manage the digital product strategy and roadmap across web, mobile, and B2B platforms, balancing near-term priorities with long-term innovation and business value.
• Leverage market research, competitive analysis, and customer insights to identify opportunities, inform product strategy, and prioritize initiatives.
• Evaluate AI and emerging technologies, developing business cases, ROI analyses, and investment recommendations to support strategic initiatives.
• Champion customer-centered design and lead product discovery, concept validation, and prototyping to validate opportunities and reduce investment risk.
• Define product requirements, user stories, and acceptance criteria, partnering with UX, engineering, data science, and Product Owners to support effective delivery.
• Lead the end-to-end product lifecycle from ideation through launch and optimization, coordinating cross-functional teams to ensure successful execution.
• Align business, design, technology, data science, and external partners while communicating product strategy, roadmaps, progress, and recommendations to executive stakeholders.
• Establish product success metrics and leverage analytics, customer insights, and performance data to measure outcomes, guide prioritization, and drive continuous improvement.
• Partner with data science teams to develop scalable, customer-centered AI solutions that deliver measurable business value.
• Ensure digital experiences meet standards for accessibility, performance, security, and consistency across platforms.
• Foster innovation and agile experimentation while managing vendor and agency relationships to support quality delivery.

What You'll Need:

• 7–10 years of digital product management experience, with a proven track record of developing and launching digital products across complex, matrixed organizations, preferably within B2C and B2B environments such as retail, e-commerce, or home improvement.
• Proven ability to develop product strategy, conduct competitive analysis, build business cases, navigate funding and approval processes, and prioritize initiatives based on customer needs, business objectives, and technical feasibility.
• Experience leading end-to-end product initiatives from discovery through launch, collaborating with UX/design, engineering, data science, business stakeholders, and Product Owners.
• Familiarity with Agile/Scrum methodologies, product discovery, design thinking, rapid prototyping, and digital analytics platforms such as Adobe Analytics or Google Analytics.
• Understanding of AI and machine learning concepts, with experience identifying use cases and developing AI-powered features such as personalization, recommendations, search, conversational AI, or generative AI applications.
• Experience managing digital products across web and mobile platforms, including iOS and Android, with proficiency in product management and collaboration tools such as Jira, Confluence, and Figma.
• Strong communication and stakeholder management skills, with demonstrated ability to present product strategy, influence executive-level audiences, and drive cross-functional alignment.
• Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or a related field, or equivalent experience.