Head of Performance Marketing

Job Description

Job Description

Description:

James & James is seeking a hands-on Head of Performance Marketing to bring our paid media

capabilities in-house and lead the next stage of our customer acquisition growth.

This person will initially be directly responsible for managing and optimizing Google Ads,

Microsoft Advertising/Bing, Meta, and Pinterest. The role will focus on improving revenue

performance, marketing efficiency, measurement, and campaign execution while building the

systems and processes needed to scale an internal performance marketing team.

Over time, the Head of Performance Marketing will help recruit and lead additional paid media

team members.

The Head of Performance Marketing will work alongside the Vice President of Marketing as a

senior marketing leader. The Vice President of Marketing will continue to own the overall

marketing strategy, brand direction, promotional strategy, and DTC business performance, while

this role will own performance marketing execution, optimization, infrastructure, and team

development.

Primary Objective:

Drive profitable revenue growth by improving the performance, efficiency, measurement, and

scalability of James & James’s paid media and customer acquisition programs.

What You'll Be Doing:

Paid Media Strategy and Execution

• Directly manage paid media campaigns across Google Ads, Microsoft Advertising/Bing,

Meta, and Pinterest.

• Own campaign setup, audience strategy, bidding, budgeting, keyword strategy, creative

testing, product advertising, and ongoing optimization.

• Develop channel plans that support company revenue targets, promotional campaigns,

product launches, and customer acquisition goals.

• Monitor performance daily and adjust budgets based on revenue opportunity, customer

acquisition cost, return on ad spend, contribution margin, and overall marketing

efficiency.

• Build structured testing programs across creative, audiences, offers, landing pages,

campaign types, and bidding strategies.

• Identify and test new advertising channels, campaign formats, and growth opportunities.

• Reduce the company’s reliance on outside paid media agencies by building strong

internal capabilities.

Revenue Growth and Performance Management

• Translate company revenue objectives into channel-level budgets, forecasts, and

performance targets.

• Partner with the Vice President of Marketing and Finance to plan advertising investment

and forecast results.

• Provide clear recommendations on where the company should increase, decrease, or

reallocate media spend.

• Establish reporting that clearly communicates performance, key learnings, risks, and

recommended next steps.

• Evaluate performance using metrics such as revenue, customer acquisition cost, return on

ad spend, marketing efficiency ratio, conversion rate, average order value, contribution

margin, and customer lifetime value.

• Balance growth opportunities with profitability, production capacity, lead times, product

availability, and broader company priorities.

Team Leadership

• Establish clear goals, workflows, reporting expectations, and performance standards for

future direct reports.

• Create the future hiring plan for the performance marketing department.

• Recruit and manage additional paid media team members as advertising investment and

business needs grow.

• Build repeatable processes and documentation that allow the team to scale efficiently.

Merchant Feeds and Advertising Infrastructure

• Own the maintenance and optimization of merchant and product feeds across Google,

Microsoft/Bing, Meta, Pinterest, and other relevant platforms.

• Monitor and resolve feed errors, product disapprovals, missing attributes, pricing issues,

availability discrepancies, and catalog problems.

• Partner with e-commerce, development, merchandising, and data teams to improve

product information used in advertising.

• Optimize product titles, descriptions, categories, imagery, and supplemental feed

information to improve visibility and campaign performance.

• Maintain strong conversion tracking across advertising, website, CRM, and commerce

platforms.

• Help improve pixels, Conversion API integrations, enhanced conversions, offline

tracking, attribution, and reporting accuracy.

Marketing Technology and Data

• Evaluate advertising, attribution, automation, reporting, feed management, audience, and

creative-testing technologies.

• Recommend tools based on expected revenue impact, efficiency gains, implementation

requirements, and cost.

• Partner with the Vice President of Marketing and technical stakeholders on major

technology decisions.

• Identify responsible opportunities to use artificial intelligence and automation to improve

campaign execution, reporting, and creative workflows.

• Work closely with the company’s database and analytics partners to improve how

customer, campaign, product, and order data is organized and used.

• Help define audience structures, customer attributes, naming conventions, and reporting

requirements that support better decision-making.

• Identify data gaps and coordinate with internal and external partners to resolve them.

What You'll Need:

Significant experience in performance marketing, paid media, customer acquisition, or

digital advertising.

• Advanced hands-on experience with Google Ads, Microsoft Advertising/Bing, Meta, and

paid social or search platforms.

• Demonstrated success managing substantial advertising budgets and connecting media

investment to revenue and profitability.

• Strong understanding of customer acquisition cost, return on ad spend, marketing

efficiency, contribution margin, conversion rate, and customer lifetime value.

• Experience building, mentoring, or managing high-performing marketing teams.

• Experience with product feeds, merchant centers, Shopping campaigns, and dynamic

product advertising.

• Strong knowledge of conversion tracking, attribution, analytics, customer audiences, and

first-party data.

• Ability to evaluate and implement marketing technology, automation, and AI-enabled

workflows.

• Strong analytical, communication, leadership, forecasting, and process-development

skills.

• Experience in e-commerce, retail, furniture, home furnishings, luxury goods, or another

considered-purchase category is preferred.

What Success Looks Like:

Success in this role will primarily be measured by revenue growth, supported by improvements

in:

• Marketing efficiency and customer acquisition cost

• Return on ad spend and contribution margin

• New customer acquisition and customer lifetime value

• Conversion rate and average order value

• Testing velocity and campaign learning

• Team performance and development

• Reduced reliance on outside agencies

• Successful growth of an in-house performance marketing tea

What We Offer:

· Competitive salary + performance-based incentives

· Comprehensive benefits package

· A dynamic, collaborative, and creative work environment

· Opportunities for professional growth and development

· Open Paid Time Off