Market Development Manager

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit .DescriptionResponsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. Develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches others. Manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.AccountabilitiesAnnual Earnings: variable margin gains from closing new business for initiatives ledGrowth: for assigned market/channel(s), growth measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation (won business in OM that is either in a new product or a new application)Capabilities/Talent Management: provides marketing subject matter expertise and coaching to marketing and business teams; navigates and owns personal career developmentResponsibilitiesContributes to the development of addressable market maps and existing offers through segment cross-functional teamsResponsible for determining the best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executing the plan (either directly or indirectly) and monitoring its effectivenessLeads or supports growth projects as a Marketing resource by using Stage Gate to make high-quality strategic choices on all initiatives; assists others as neededEstablishes and tracks metrics to ensure post launch efforts are contributing to segment strategy and performance; provides recommendation to Marketing leaders if changes are neededEnters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to SalesRecommends potential growth initiatives in the market based on market trends and insights, as well as customer discoveryCreates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE) with Product ManagerDevelops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launchCommunicates offers that tie to initiatives; offers may be new, existing, or revisedDraws conclusions from multiple sources to create insights that support growth projectsNetworks and becomes an industry expert in assigned marketsInterfaces with leverage points through the value chain to identify potential product and application opportunitiesQualificationsA bachelor’s degree in Business, Marketing or Technology8+ years’ commercial experience combining strong strategic marketing skills with a strong bias for executionPreferred experience: Semiconductor/Electronics industry knowledgeStrong business/marketing acumenIndustry experience and knowledge of the relevant value chain is preferableFunctional Skills and CapabilitiesDevelops Marketing Skills in othersDevelops Industry/ Market Expertise and InsightsIdentifies OpportunitiesDemonstrates Segmentation and TargetingManages ProjectsDevelops Business Cases (Investment Level)Develops Marketing MixDevelops Value Propositions and OffersAssesses Solution FeasibilityActivates MarketsDecision MakingCollaborationEastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.