Digital Advertising Specialist
Eagle Mountain International Church, Inc.
Job Description
Job Description
Description:
We are seeking a highly hands-on Digital Advertising Specialist to own and execute our paid media and lead generation efforts. This role is responsible for building, managing, and optimizing campaigns across Meta (Facebook/Instagram) and Google Ads, while also developing high-converting funnels and email sequences that drive measurable business growth. This is an execution-focused role for someone who enjoys working directly inside ad platforms, testing ideas, and continuously improving performance.
Key Responsibilities:
- Build, launch, and manage paid advertising campaigns across Meta Ads and Google Ads
- Optimize campaigns daily, including audiences, creatives, budgets, and bidding strategies
- Develop and refine landing pages and conversion funnels to improve lead generation and sales
- Create and manage email marketing funnels, including automations, follow-ups, and segmentation
- Track and analyze performance metrics such as CPL, CPA, ROAS, and conversion rates
- Conduct A/B testing across ads, landing pages, and email campaigns
- Identify and scale winning campaigns while reducing wasted ad spending
- Collaborate on creative, messaging, and offers to improve performance
Education:
- 2–5+ years of hands-on experience running paid digital advertising campaigns
- Proven experience inside Meta Ads Manager and Google Ads (must have personally executed campaigns)
- Strong understanding of conversion funnels and lead generation strategies
- Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
- Comfortable analyzing data and making performance-driven decisions
- Strong attention to detail and ability to manage multiple campaigns simultaneously
Knowledge / Skills / Abilities / Experience:
- Experience with landing page tools (e.g., Webflow, ClickFunnels, Unbounce)
- Familiarity with CRM systems and lead tracking
- Basic copywriting skills for ads and email sequences
- A true operator who enjoys being in the platforms daily
- Data-driven and results-oriented
- Proactive in testing, learning, and iterating quickly
What Success Looks Like:
- Consistent reduction in cost per lead (CPL) and cost per acquisition (CPA)
- Increased return on ad spend (ROAS)
- Improved funnel conversion rates
- Growth in qualified leads and revenue driven from paid channels and email
EQUIPMENT TO BE USED
- Computer, LMS platforms, content authoring software, standard office equipment.
TYPICAL PHYSICAL DEMANDS
- Ability to sit for extended periods and use a computer and other office equipment.
TYPICAL MENTAL DEMANDS
- Accountable for performance, not just activity
WORKING CONDITIONS
- Office work environment.
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