Sr. Web Analytics Developer

Requisition ID: 8912AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. The RoleThe Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile platforms. This role serves as a key partner to Marketing, Product, and Technology teams by developing tracking frameworks, analyzing site and user behavior, and translating complex data into actionable recommendations that enhance the customer experience and optimize conversion performance. The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals. What Will You Do?Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimizationServe as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.What Will You Bring?4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).Experience tracking mobile app KPIs for iOS and Android environments.Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.Intermediate to advanced SQL proficiency preferred.Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.Strong written and verbal communication skills with internal stakeholders and external clients.Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.Music, live entertainment, or ticketing industry experience highly desirable.Bonus points if You HaveFamiliarity with email marketing platforms such as Salesforce Marketing Cloud a plus.Pay Scale: $111,657.00 - $157,405.00Bonus: This position is eligible for a bonus under the current bonus plan requirements.Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Currently, full time employees are eligible for these benefits on the first day of employment.*Employer does not offer work visa sponsorship for this position.What’s in it for You?Extraordinary People – we’re not kidding!Meaningful Mission– Helping revolutionize an industry and deliver better experiences for fans and clients around the world.Development and Learning – Opportunities for learning and leveling up through training and education reimbursement.Community & Belonging –A range of Employee Resource Groups (ERGs) that foster connection, inclusion, and professional growth. Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplaceMore about AXSAXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. To learn more about our culture and values, visit: More about AEGFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. #LI-Hybrid