Market Analyst
Road & Rail Services
4233 Bardstown Road, Louisville, KY 40218, US | Full Time
Road & Rail Services
Market Analyst
The Market Analyst will play a critical role in supporting the company's strategic growth by analyzing trends, customer needs, and market opportunities in the Rail and Industrial logistics sectors. This position focuses on understanding the freight shipping landscape, identifying service demand among industrial shippers, and providing actionable insights to guide commercial strategy, marketing initiatives, and service development.
- This is a new role in our organization, and the successful candidate will have the opportunity to help shape the role and its impact.
What We Offer:
A Full Benefits package including Medical, Dental, & Vision
401(k) Retirement Plan
Paid Vacations and Paid Holidays
An annual Steel Toe Boot allowance
All Personal Protective Equipment (PPE) provided
We have a culture of promoting from within whenever possible
and much more!
Key Responsibilities
Prepare materials for customer meetings
Conduct competitor analysis
Evaluate go-to-market strategies
Manage business opportunities through the sales cycle
Create economic and market updates for our end markets
Execute SEO strategy with our marketing agency
Establish content creation engine for website and social media channels
Incorporate "listening" into our social media strategy
Attend industry trade shows to stay abreast of current trends
Use Google Analytics to assess effectiveness of digital footprint and lead improvement plan
Develop presentations and marketing collateral in collaboration with sales team
Organize datasets in Mapline software and lead our mapping efforts
Education & Experience:
Bachelor's degree in Business, Logistics, Transportation, or a related field.
Rail experience preferred.
Company Profile:
Established in 1987, Road & Rail Services has grown and diversified to become a leading provider of rail related services in North America. Our network of skilled associates provides plant and terminal operating expertise as well as field maintenance of rail assets for railroads, rail shippers, and owners of rail related equipment and facilities.
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