Marketing Officer

Marketing Officer

Empowering Financial Futures.

For more than 65 years, Glenmede's independent ownership, innovation and unwavering commitment to our clients have made us a trusted partner for private wealth, endowment & foundation, and investment management clients.

Our people are invaluable. Through a team-oriented environment, your knowledge, expertise and varied backgrounds contribute to thoughtful innovation. Our culture fosters opportunities for continuous career growth and development in all areas of the organization. Working at Glenmede, you will experience the infrastructure and resources of a large firm combined with the client and employee focus of an independently owned boutique.

Private Wealth: Empowering the confident pursuit of purpose, passions and legacy through integrated wealth management.

To us, wealth is not static or one-dimensional. The complexities of wealth management require an integrated approach to anticipating, understanding and addressing unique client circumstances. Our team of experts partners with every client to personalize solutions that lead to exceptional outcomes. Our success is determined by the success of our clients.

This position will operate in a hybrid work environment, 3 days per week in the office ( Philadelphia, PA ).

OVERVIEW:

The Marketing Officer is focused on content generation for marketing materials and campaigns for all areas of the business. This position will create long- and short-form content and manage multiple projects working with internal colleagues, stakeholders, and external partners. The Marketing Officer must be self-directed, detail oriented, and be successful in a compliance-regulated environment.

RESPONSIBILITIES:

• Create impactful content by focusing on strategic intent on a variety of marketing materials including, but not limited to articles, email campaigns, sales and educational materials, website updates (WordPress), social media, advertising, presentations, website content, and internal business deliverables.
• Review the team's drafts and copy to improve writing and technical accuracy to ensure alignment with the business objectives and target audience; provide development support and guidance as needed.
• Manage multiple projects across business lines ensuring a focus on established objectives and adding value to continuously improve messaging while meeting/exceeding expectations and deadlines for overall success.
• Collaborate with the team and key stakeholders to understand project scope, proactively researching and organizing details to determine an outline/plan.
• Gain proficiency with marketing's tech stack (Seismic, HubSpot, Salesforce, WordPress, Adobe Professional).
• Assist with public relations/media efforts in partnership with management and the PR agency; projects include press releases, social media activity, and website updates.
• Facilitate management and training of the department's content (Seismic) for company-wide use, offering best practices to increase adoption.
• Support the company's internal materials and projects; new hire process, company biographies/headshots, onboarding and training presentations, etc.
• Represent the department at meetings when needed.
• Contribute to department initiatives to improve collateral, processes, efficiency, and productivity.
• Active engagement and accountability in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team, office, and business capabilities.
• Other duties as required by the position.

REQUIRED QUALIFICATIONS:

• Bachelor's degree in marketing, or a similar discipline.
• A minimum of 7 years in a professional marketing role. Financial services industry is a plus.
• Successful track record owning the copy for multi-touch campaigns in a compliance-regulated environment.
• Experience creating targeted content and managing projects to deadlines.

PREFERRED QUALIFICATIONS:

• Team oriented and collaborative.
• Excellent communication and problem-solving skills.
• Strong attention to detail with proven initiative and proactive follow-through.
• Strong working knowledge of Microsoft Office and marketing applications/technology (CRM, CMS, email platform, etc.).

Headquartered in Philadelphia, PA, Glenmede has 9 office locations in the US.

Our Benefits Overview:

• Competitive health and welfare benefits, including company HSA contributions
• Numerous voluntary benefit choices available
• Superior 401k match
• Tuition reimbursement
• Company subsidized commuter benefits
• Generous paid time off, including parental leave
• Plus more!

Glenmede is an equal opportunity workplace and is committed to ensuring equal employment opportunity without regard to any legally protected characteristics.