SEO Manager

About Removery Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys. Removery was formed in 2019 through a merger of the four leading tattoo removal brands. Now, with more than 150 studios located in the United States, Canada, and Australia, and over two million successful treatments to date, we have raised the standard for the entire industry. Using best‑in‑class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place to continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can. Position Overview We are seeking a Senior Web Publisher / SEO Manager to own two deeply connected functions: our organic search performance and the day‑to‑day publishing, maintenance, and front‑end health of our website. This hands‑on, high‑ownership role is for someone who is equally comfortable running a technical SEO audit, helping shape a content strategy, and building and updating pages in a CMS. You will manage all aspects of search optimization — traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) — covering both the technical foundation and the content required to support it. As search evolves toward AI‑generated answers and answer engines, you will ensure our brand remains visible, cited, and competitive across traditional search results, featured snippets, and generative AI experiences. At the same time, you will serve as the primary owner of the website’s front end: publishing new content, building landing pages, maintaining site structure and quality, and acting as the final QA gate before anything goes live. You will be highly analytical, with strong Google Analytics expertise, using data to guide decisions and demonstrate impact. Key Responsibilities SEO / AEO / GEO Strategy & Execution Own and execute the end‑to‑end organic search strategy, spanning technical SEO, on‑page optimization, and content‑driven SEO. Lead AEO and GEO initiatives: structure content to win featured snippets, People Also Ask placements, and citations in AI‑generated answers (e.g., Google AI Overviews, ChatGPT, Perplexity). Conduct ongoing technical SEO audits and remediation: crawlability, indexation, site architecture, redirects, canonicalization, Core Web Vitals, and page speed. Implement and maintain structured data / schema markup across the site to maximize rich result and answer‑engine eligibility. Perform keyword, topic, and search‑intent research to inform the content roadmap; develop content briefs and partner with writers and subject‑matter experts to produce content that supports organic growth. Manage internal linking strategy, content refresh cycles, and content pruning to maintain a healthy, high‑performing site. Monitor algorithm updates and the rapidly evolving AI search landscape; adapt strategy proactively and educate stakeholders on implications. Web Publishing & Front‑End Site Management Manage the day‑to‑day front end of the website: build, publish, and update pages, landing pages, blog posts, and campaign content within the CMS. Maintain site navigation, templates, internal links, redirects, forms, and overall site hygiene. Serve as the CMS power user and primary administrator: manage publishing workflows, user permissions, and editorial governance; train and support content contributors. Perform front‑end QA on all site updates across browsers and devices, ensuring brand, accessibility (WCAG), and SEO standards are met before launch. Partner with Product team on CMS improvements, fixes, template changes, and site enhancements. Coordinate website projects such as redesigns, migrations, and new section launches, representing SEO and publishing requirements throughout. Analytics, Reporting & Measurement Own organic search and website performance measurement in Google Analytics 4, Google Search Console, and related tools. Define and maintain event and conversion tracking (in partnership with the team managing Google Tag Manager) to connect organic performance to business outcomes. Build and deliver recurring dashboards and reports (e.g., Power BI) on traffic, rankings, conversions, Core Web Vitals, and AI‑search visibility for stakeholders and leadership. Analyze user behavior, landing page performance, and conversion paths to identify optimization opportunities; run tests and iterate based on results. Translate data into clear insights and recommendations and communicate them effectively to both technical and non‑technical audiences. Requirements Proven history of scaling customer acquisition programs in a multi‑location consumer services, healthcare, or retail environment. 5–8+ years of experience in SEO and/or web content management, with at least 2 years in a senior or lead capacity. Proven track record of growing organic traffic and improving search visibility through both technical and content‑driven SEO. Strong knowledge of AEO and GEO concepts and tactics, with demonstrated experience optimizing content for featured snippets, answer engines, and/or AI‑generated search experiences. Strong hands‑on experience managing websites in a CMS, including page builds, publishing workflows, and routine site maintenance. Advanced proficiency with Google Analytics 4 and Google Search Console; strong overall analytical skills and comfort working with data. Experience with SEO tooling such as Screaming Frog, Semrush, Ahrefs, or similar platforms. Understanding of structured data / schema markup and its role in search and answer‑engine visibility. Excellent attention to detail, project management, and written communication skills. Preferred Experience Experience in aesthetics, wellness, MedSpa, or multi‑unit/retail environments. Experience leading SEO through a site migration, re‑platform, or redesign. Familiarity with Google Tag Manager, Looker Studio, and A/B testing tools. Knowledge of web accessibility standards (WCAG) and Core Web Vitals optimization. Benefits Comprehensive Medical, Dental, Vision, STD and LTD Company paid Life Insurance. Plus, the option to purchase more! Additional optional coverages such as Short and Long‑term disability, Flexible Savings Accounts, etc. Paid Parental Leave based on tenure Eight company paid holidays plus additional floating holidays Flexible Paid Time Off 8 hours of paid volunteer time per year 401(k) Program with generous company match Team Member Referral Bonus Program Employee Assistance Program – resources to help you manage work‑life balance Collaborative work environment with an amazing culture, committed to diversity and inclusion Ongoing training and opportunities for advancement with a growing global company To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned. We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, currently, we are not sponsoring any Visas. Equal Opportunity Employer #J-18808-Ljbffr Removery