Assistant Tasting Room Manager - Booker Winery

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more driving industry-leading growth for us today. But we’re just getting started. Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Booker Vineyard & Winery, founded in 2001 by Eric Jensen, is renowned for its premium estate wines from an 85-acre organic and regenerative vineyard in westside Paso Robles. Our wines are celebrated among California's finest. In 2021, we unveiled a state-of-the-art visitor center featuring underground wine caves and a tasting lounge integrated with the vineyard environment. Our operations are solar-powered, and the vineyard is CCOF and Regenerative Organic Certified®.

Position Summary

The Assistant Manager, Tasting Room at Booker Winery supports the day-to-day operations of hospitality and guest experiences. Working closely with the Hospitality leadership team, this role helps deliver exceptional guest programming and ensures that every visitor interaction reflects the iconic Booker brand and the values of Constellation Brands. The Assistant Manager, Tasting Room collaborates with cross-functional teams, coordinates guest experience logistics and helps maintain the winery’s reputation.

Key Responsibilities

Guest Experience & Programming

The Assistant Manager, Tasting Room plays a key role in designing and delivering engaging daily guest experiences and educational programs that embody Booker Winery’s brand standards. This position coordinates the execution of all hospitality activities, including public tastings and personalized guest interactions, ensuring service is seamless, consistent, and memorable. The Assistant Manager is also responsible for driving guest experience strategies that directly support revenue conversion and key performance indicators (KPIs), such as guest engagement, sales per visitor, and customer retention. By actively monitoring guest feedback and analyzing performance data, this role helps to continuously improve daily experiences, maximize guest satisfaction, and achieve measurable business results.

Operational Support & Excellence

The Assistant Manager, Tasting Room is responsible for ensuring that all hospitality environments consistently meet the highest standards of cleanliness, safety, and presentation, creating an inviting and polished atmosphere for every guest. A key aspect of this role is supporting the implementation and strict adherence to standard operating procedures (SOPs), which are essential for maintaining operational efficiency, accuracy, and regulatory compliance across all guest-facing activities. The Assistant Manager also assists in managing staffing schedules, resource allocation, and day-to-day logistics to optimize service delivery and ensure the smooth functioning of the hospitality team. Additionally, this role participates in regular reviews of operational performance, actively contributing ideas for process improvement and innovation, and helping to refine SOPs to further elevate both guest satisfaction and operational excellence.

Financial & Business Support

The Assistant Manager, Tasting Room plays an important role in financial and business support by assisting in the tracking of key performance indicators (KPIs) related to guest engagement, foot traffic, and revenue generated through daily guest experiences. This position provides valuable input for monthly business reports and helps to identify operational gaps or areas where greater efficiency can be achieved. Through effective management of daily operations and a strong focus on cost controls, the Assistant Manager supports the attainment of financial and attendance targets, ensuring the ongoing success and profitability of the hospitality function.

Destination Marketing & Collaboration

The Assistant Manager, Tasting Room supports destination marketing efforts by overseeing the reservation process and actively managing guest feedback. This role collaborates with internal teams and external partners to promote Booker Winery as a top Paso Robles

destination, ensuring that reservations and guest communications reflect the winery’s high standards of service. The Assistant Manager is responsible for monitoring guest feedback throughout the reservation and visit experience, using these insights to evaluate the effectiveness of marketing initiatives and guest programming. By identifying opportunities for improvement and participating in outreach campaigns with local tourism boards, hospitality organizations, and neighboring wineries, this position helps drive increased foot traffic and ensures that every visitor’s experience aligns with the brand’s promise.

Cross-Functional Teamwork

The Assistant Manager, Tasting Room collaborates with Brand, Direct to Consumer, Public Relations, and Human Resources teams to ensure unified messaging and coordinated guest experiences throughout the winery’s hospitality operations. This role supports the implementation of consistent global brand standards across all hospitality-driven activities, working with international teams as needed to maintain brand integrity and deliver seamless experiences for guests. By fostering strong cross-functional relationships, the Assistant Manager helps align hospitality initiatives with broader business objectives and ensures that every guest interaction reflects the Booker Winery brand.

Facility & Experience Coordination

The Assistant Manager, Tasting Room is responsible for overseeing daily facility maintenance to ensure that all guest spaces and equipment are meticulously maintained and presented at a premium standard. This role supports the flawless execution of consumer visits by coordinating logistics and maintaining a welcoming, polished atmosphere for every guest. Through diligent attention to facility upkeep and guest readiness, the Assistant Manager helps create an exceptional and memorable environment that consistently reflects the high standards of Booker Winery.

Qualifications & Skills

• Proven experience in hospitality, event coordination, or guest services; wine industry experience is strongly preferred.

• Strong organizational and communication skills, with a collaborative and proactive approach to working with both internal and external teams.

• Demonstrated financial acumen, including knowledge of budgeting, cost control, and the ability to interpret key performance indicators (KPIs).

• Flexibility to work varied hours, including weekends and evenings, to support guest programming and business needs.

• Strong attention to detail, a passion for delivering outstanding guest experiences, and a commitment to upholding the brand standards of Booker Winery.

Minimum Qualifications

• Bachelor’s degree in hospitality management, business, marketing, or a related field.

• Minimum of three years of experience in the hospitality industry, with at least one year in a supervisory or assistant management role; wine industry or luxury hospitality experience preferred.

• Demonstrated ability to support brand positioning and marketing strategies within a guest-focused environment.

• Experience developing, tracking, and interpreting program KPIs related to guest engagement and revenue.

• Strong background in collecting and leveraging guest feedback to inform improvements in guest experience.

• Proficiency in supporting guest programming or new service rollouts.

• Excellent verbal and written communication skills, including the ability to collaborate effectively with internal teams and deliver outstanding guest service.

• Experience training or mentoring team members and supporting a positive team culture.

• Strong organizational and time management skills, with the ability to handle multiple responsibilities in a fast-paced environment.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with reservation or customer management systems is a plus.

• Self-motivated, reliable, and able to work independently, demonstrating initiative and sound judgment.

• Commitment to continuous improvement and upholding high standards of guest experience and brand integrity.

Preferred Qualifications

• WSET 2 or better required

• Luxury and/or hospitality experience preferred but not required

Physical Requirements/Other

• Able to lift 40lbs on occasion.

• Work in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be flexible in work style, location, and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.

• Must have valid U.S. Passport.

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).