Event & Retail Field Marketing Manager

Job Description

Job Description

Event & Retail Field Marketing Manager- *** Must be local to Burr Ridge, IL

The Opportunity

This is not just a field marketing role — it is an opportunity to build and lead a program we believe will represent $30M of our business within the next 2–3 years. As the Event & Retail Field Marketing Manager, you will oversee and grow our field marketing operations across Chicago (home base), Madison, and St. Louis, leading a team of Brand Promoters and Field Leaders who are on the front lines of our business every single day. You will be a builder, a coach, and a driver of results — someone with a sales mentality who thrives on hitting goals and raising the bar for their team. For the right person, the growth potential here is substantial.

Compensation

Base Salary: $75,000

Total Earning Potential: $100,000–$120,000+ (base + bonus + commission)

Event & Retail Field Marketing Manager — Key Responsibilities

• Research and secure 60+ events annually, including Home Shows, local community events, and Costco warehouse activations where homeowners are present
• Complete applications for appropriate events, track spending, and monitor marketing costs to hit benchmark goals
• Schedule, plan, and optimize all events — including set-up, staffing, and logistics — to maximize return on investment
• Responsible for all activities related to interviewing, onboarding, and performance management of the field marketing team across Chicago, Madison, and St. Louis markets
• Quarterly travel (at a minimum) is expected between markets
• Be consistently present in the field — at home shows, field marketing events, and Costco warehouse locations — providing hands-on leadership and coaching
• Drive appointment generation goals on a daily, weekly, monthly, quarterly, and annual basis with a metrics-driven, performance-focused approach
• Create and implement a strategic plan to exceed lead generation goals and increase sales conversion rates from your team
• Monitor and track all marketing costs; optimize scheduling, personnel, and event selection to achieve the highest possible ROI
• Assess KPIs regularly and make data-driven decisions to continuously improve team and program performance
• Provide detailed and accurate lead and appointment forecasts and reports
• Ensure all Brand Promoters are consistently on-script, on-brand in dress and demeanor, and equipped with strong product knowledge
• Review leads daily to ensure standards are met and lead reports are accurate
• Deliver in-field coaching and structured classroom training covering methodology, objection handling, processes, and procedures
• May need to travel to one or all of our locations during training and onboarding, as needed

Event & Retail Field Marketing Manager— Desired Qualifications

• Proven ability to plan, execute, and optimize 60+ events per year across multiple markets
• Several years of experience in event and field marketing, with a track record of measurable results
• Must be available for a flexible schedule that includes evenings, weekends, and regular in-field presence at events and retail partner locations
• Exceptional training, coaching, and team development skills — the ability to take a good team and elevate it to the next level
• 2–5 years of experience managing a field marketing team
• Sales mentality with the ability to drive appointment and lead generation goals at every level — daily, weekly, monthly, quarterly, and annually
• Strong budget management skills; ability to monitor and control marketing spend to hit performance benchmarks
• Analytical mindset with the ability to assess KPIs and make proactive, data-driven decisions
• Ability to self-manage time and resources across multiple markets and competing priorities
• Demonstrated leadership, accountability, and the ability to build and develop high-performing teams
• Strong oral and written communication skills

About NEXT Door & Window

NEXT Door & Window has been serving homeowners for over 20 years and has built an excellent reputation for quality and service. We have been proudly serving the Madison market since 2022 and continue to expand our footprint. We have aggressive growth goals and offer a highly collaborative, rewarding work environment. Many of our team members have been with us for 10+ years — a testament to the culture we’ve built.

Benefits Include:

• Performance-based bonus and commission opportunities
• Employee loyalty — many of our team members have been with us for 10+ years
• 401K with profit sharing
• Health and Dental benefits
• Paid holidays
• Flexible Spending Account
• Holiday parties and monthly in-office events
• Paid vacation that increases with seniority

NEXT Door & Window is an equal opportunity employer and prohibits discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.