Account-Based Marketing Specialist

Job Description The Account-Based Marketing Specialist supports the execution of targeted marketing programs for strategic and global accounts, helping drive customer growth through coordinated, customer‑centric initiatives. This role partners closely with account teams and cross‑functional marketing stakeholders to develop and deliver high‑impact campaigns, messaging, and sales enablement materials. With a strong focus on execution, stakeholder alignment, and project coordination, the position ensures marketing activities are effectively planned, launched, and optimized to enhance customer engagement and business outcomes. Responsibilities Execute account‑based marketing campaigns for strategic and global accounts Partner with Account Managers and cross‑functional teams to support customer initiatives Coordinate projects, timelines, and deliverables to ensure successful execution Develop and align customer‑facing content and messaging Support sales enablement with account‑specific materials Track campaign performance and identify improvement opportunities Ensure consistency, quality, and alignment across all marketing activities Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field 3–5 years of experience in B2B marketing, campaign execution, or ABM support Experience working in cross‑functional, matrixed environments Working knowledge of ABM concepts and marketing campaign execution Ability to support account plans through coordinated marketing initiatives Project Coordination (Critical): strong ability to manage timelines, stakeholders, and deliverables; experience coordinating projects across multiple teams Communication & Stakeholder Management: excellent written and verbal communication skills; ability to translate complex or technical topics into clear, customer‑friendly messaging; comfortable interacting with senior stakeholders and account teams Collaboration: strong teamwork and relationship‑building skills; ability to operate effectively in a matrix organization Ability to track performance and interpret data; capable of translating insights into actionable improvements Digital & Marketing Knowledge: basic understanding of digital marketing channels and performance metrics; experience supporting content and campaign development Nice‑to‑Have Experience supporting global or strategic accounts Experience with content localization and regional adaptation Exposure to technical or scientific industries Total Rewards The estimated salary range for this position is $70,200 to $93,600 USD. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. Benefits include medical, dental, and vision insurance; wellness benefits such as mental and financial health; and retirement savings (401(k)) commensurate with local offerings. Paid time off includes 15 days of vacation, 12 holiday days (including floating holidays), and 72 hours of sick time. #J-18808-Ljbffr UL Solutions