Senior Digital Marketing Manager

The Senior Digital Marketing Manager at BlastX Consulting owns the digital engine that builds our brand and drives inbound demand. This is a hands-on individual contributor role with full-funnel accountability, from first impression to qualified pipeline, across organic, partner, and paid channels. You’ll run our inbound program in HubSpot, build and maintain our ideal customer profile (ICP) database, and curate the website content and landing pages that turn visitors into conversations. You’ll direct outside contractors for paid media and specialized digital work, and partner with our designer to bring campaigns to life. You’ll also grow our Adobe partner marketing and run the webinars and online events that put our experts in front of buyers. Most important, you’ll measure what works, fix what doesn’t, and keep the funnel moving. This role is ideal for a builder who loves data, writes well, and gets things done. This is not a role for the faint of heart, but we promise you’ll have the opportunity to Make Your Mark every day by building the brand and demand engine that powers BlastX Consulting. Primary Responsibilities Inbound Demand Generation & Full-Funnel Marketing Plan and run integrated campaigns across awareness, consideration, and conversion stages Build nurture programs that move prospects from first visit to sales conversation Partner with the Growth team to define lead stages, scoring, and handoff to sales Own campaign calendars, budgets, and launch timelines HubSpot Marketing Operations & Content Build and manage emails, workflows, lists, forms, and landing pages in HubSpot Write and produce campaign content for email, nurture, webinars, and events Maintain database health, segmentation, deliverability, and contact property standards Keep marketing and CRM data aligned so reporting stays accurate and trusted ICP Database Development Define and refine our ideal customer profile and buyer personas with marketing and growth leadership Build, enrich, and validate target account and contact lists using prospecting and enrichment tools Segment the database for targeted campaigns and account-based outreach Track database growth, coverage, and quality over time Website Content & Landing Pages Write and publish web pages, landing pages, and conversion paths on blastx.com Partner with our designer on layout and creative while owning copy, structure, and conversion goals Apply SEO and AI search best practices to site content and Insights articles Test pages, forms, and calls to action to improve conversion rates Organic & Paid Media Grow organic reach through SEO, LinkedIn, email, and content distribution Direct paid media contractors across Google Ads and LinkedIn, setting strategy, budgets, and targets Review paid performance regularly and reallocate spend toward what converts Manage retargeting and audience strategy across channels Adobe Partner Marketing & Events Build and run co-marketing programs with Adobe to grow brand awareness and consideration Use Adobe partner resources, listings, and joint campaigns to reach new audiences Plan, promote, and run webinars, virtual events, and online roundtables from concept to follow-up Coordinate speakers, including our Adobe Champions and consulting experts, and support event content Turn event attendance into pipeline through registration, nurture, and post-event follow-up in HubSpot Support presence at industry conferences and Adobe events Analytics, Reporting & Optimization Own marketing performance reporting from traffic to qualified pipeline Analyze campaign results and turn findings into specific optimizations and impact Maintain tracking, UTM standards, and attribution across GA4, Adobe Analytics/CJA and HubSpot as well as our CRM Share results and recommendations with marketing and executive leadership Contractor & Vendor Management Scope, hire, and manage contractors for paid media and specialized digital needs Set clear deliverables, review work quality, and hold partners accountable to results Evaluate and recommend MarTech tools that improve marketing performance DesiredKnowledge, Skills, & Qualifications 6-8+ years in B2B digital marketing, including 3+ years in a senior role, ideally in professional services, consulting, or MarTech Proven record of building inbound programs that generate qualified pipeline Advanced hands-on experience with HubSpot Marketing Hub (workflows, lists, forms, landing pages, and reporting) is required Experience building and managing ICP and target account databases with tools such as Apollo, ZoomInfo, or similar Working knowledge of paid search and paid social, including Google Ads and LinkedIn Campaign Manager Strong SEO skills and comfort with GA4, Google Search Console, and SEMrush or similar tools Excellent conversion-focused copywriting for web, landing pages, and email Experience with technology partner co-marketing (Adobe preferred) and running webinars and virtual events Experience with WordPress and basic HTML Comfort with dashboards, attribution, A/B testing, and funnel metrics Experience managing contractors or agencies to defined goals and budgets Bachelor’s degree in marketing, Communications, Business, or a related field This is a full-time remote opportunity that requires minimal travel for conferences and networking events. To Be Successful Hands-On Execution: Gets things done; builds, launches, and fixes without waiting for perfect conditions Full-Funnel Thinking: Connects brand awareness to pipeline and knows how each stage feeds the next Data-Driven Optimization: Uses data to decide, test, and improve campaign performance Ownership & Accountability: Owns results end-to-end and follows through on commitments Contractor Leadership: Gives outside partners clear direction and holds them to high standards Cross-Functional Collaboration: Works effectively with designers, consultants, and the Growth team Clear Communication: Turns results into plain-language insights leadership can act on Agility & Prioritization: Thrives on a small team in a fast-paced environment with changing priorities Passion for Continuous Learning: Stays ahead of digital marketing, AI search, and MarTech trends Who We Are BlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 20 years we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer centric, creating strategies to enable the ultimate experience across touch points. BlastX Consulting embraces and holds to a set of Core Values and encourages each member of the team to continually find ways to “Make Your Mark” for clients, teammates, the community, the industry, and the company. We are an Inc. magazine top 5000 fastest-growing private company and is also a Great Place to Work-Certified company. Why Work at BlastX Consulting We believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark — on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work here, and they'll say, "to make my mark!" We BELIEVE BlastX Consulting is a Great Place to Work! We are proud to be certified as a Great Place to Work since 2019. A Quick Note on How We Work This role is fully remote for US-based teammates only. We do ask that you work from your home location. Because of the nature of our work and client commitments, this is not a fit for digital nomads. Work Authorization - This role is only open to candidates who are currently authorized to work in the United States without sponsorship. We are not able to sponsor visas now or in the future for this position. You Will WorkWith VP of Marketing, Senior Graphic Designer, paid media contractors, Adobe partner team, Growth team, Consulting SMEs, and cross-functional teams. Compensation & Benefits Salary Range: $95,000- $140,000.00 annually DOE We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses. We are not interested in placement agencies or companies at this time. BlastX Consulting is an “at-will” employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. BlastX Consulting is an Equal Opportunity Employer (EEO). #J-18808-Ljbffr BlastX Consulting, Inc.