Director of Marketing and Communications

Director of Marketing and Communications

The Marketing and Communications Director exists to equip our team to love people the same way God loves us through clear, strategic, creative, and effective communication that helps people take their next step toward Jesus and to connecting with our church. This role creates pathways for people to connect, engage, and grow by ensuring every message, campaign, platform, and interaction reflects the vision, values, and heart of Community Church.

This role owns the development and execution of the church-wide marketing and communications strategy, including digital platforms, email communication, website and app management, social media strategy, marketing campaigns, brand consistency, and cross-department communication alignment. The Marketing and Communications Director leads communication efforts for weekend services, major events, ministry initiatives, and organizational campaigns while developing teams, strengthening systems, and ensuring excellence across all deliverables.

About You

The skills and experience needed to be successful…

• Are passionate about helping people take their next step toward Jesus through effective communication and storytelling
• Think strategically while also executing details with excellence
• Can translate vision into clear, actionable communication plans
• Thrive in fast-paced environments and can manage multiple projects simultaneously
• Are highly organized and able to manage timelines, approvals, and priorities well
• Communicate clearly, confidently, and collaboratively across teams and departments
• Have strong written communication skills and an eye for branding, messaging, and consistency
• Are creative, innovative, and constantly looking for better ways to engage people
• Understand digital platforms, marketing strategy, and audience engagement
• Can analyze data and adjust strategies to improve effectiveness and reach
• Lead with humility, ownership, accountability, and a team-first mindset
• Build healthy culture by encouraging, developing, and empowering others
• Are proactive, self-motivated, and able to solve problems without constant oversight
• Value excellence and care about finishing the last 5%, not just getting the job done
• Are adaptable and willing to jump in wherever needed to support the mission
• Carry both a pastoral heart for people and a high leadership capacity for execution
• Can learn to write in multiple voices in order to speak with the voice of the organization

What we expect you will bring to the table (Required):

• Strong interpersonal and communication skills.
• An ability to build teams, cast vision, and empower volunteers.
• Organizational strength: planning, logistics, scheduling, follow-through.
• A commitment to our mission, values, and leadership culture.
• Alignment with Community Church's theology and approach to serving.

Core Values

These are the values that we live by every day…

Time with God.

Empowering.

Accountable.

Mission 1st.

Over-the-top.

Relational.

Authentic.

No matter what!

Grateful.

Electrifying.

Responsibilities

This is what you'll spend the most time on…

Vision / Strategy

• Build and implement a comprehensive marketing and communications strategy aligned with church-wide vision
• Translate ministry goals into clear communication plans that drive engagement and next steps
• Identify opportunities to reach new people and increase connection within the church
• Ensure all communication supports the mission of helping people take their next step toward Jesus

Content / Communication Leadership

• Oversee all messaging across platforms (email, website, app, social media) in alignment with brand guide and church-wide vision
• Own and execute weekly church-wide email communication
• Manage website, app, and linktree content to ensure timely updates and consistency across all platforms
• Ensure messaging is clear, timely, and aligned with church voice and values

Creative & Calendar Alignment

• Collaborate with the Creative Department to execute marketing efforts that align with the ministry-wide strategic calendar
• Ensure all campaigns, series, and events are supported with timely and effective communication
• Maintain brand consistency and excellence across all visual and written content

Campaigns & Projects

• Lead planning and execution of marketing campaigns for:
• Weekend services
• Major events (Easter, Christmas, conferences, etc.)
• Ministry initiatives and launches
• Manage timelines, approvals, and cross-team communication
• Ensure all deliverables meet a high standard of excellence

Digital & Marketing Channels

• Oversee and optimize all digital platforms:
• Website (clarity, next steps, user experience)
• Email marketing (engagement, segmentation, automation)
• Social media (growth, storytelling, consistency)
• Paid advertising campaigns
• Analyze data and adjust strategies to improve effectiveness

Internal Communication & Collaboration

• Facilitate effective communication channels between departments and committees
• Ensure alignment across ministries so messaging is unified and strategic
• Eliminate communication gaps by creating clear systems and processes
• Support ministry leaders in communicating initiatives effectively

Team Leadership & Development

• Recruit, train, and develop volunteer and staff teams within communications
• Build a culture of accountability, ownership, and excellence
• Raise up leaders who can carry responsibility and lead others
• Provide regular feedback and development opportunities

Additional Responsibilities

• Support Programming Department administratively
• Continue to support org wide strategic calendar as needed
• Assist with other projects and/or assignments as needed

Marketing Strategy Framework

• Attract: Reach new people through digital platforms and storytelling
• Engage: Create meaningful content that connects emotionally and spiritually
• Invite: Clearly communicate next steps and opportunities
• Retain: Strengthen connection through consistent communication
• Multiply: Equip people to invite and share

Measures of Success

• Increased attendance and engagement across services and events
• Growth in digital reach and interaction
• Clear and consistent communication across all platforms
• Strong brand alignment and execution
• Development of leaders within the communications team
• High level of excellence in all deliverables

You identify POTENTIAL leaders, looking for Community's 5 core qualities—

• "Heart for this house." Does their love for God, this house, and its leaders show? Are they excited about the vision and direction of this church? Do they fit in with our culture and values?
• Winsome. Is this person a gatherer? Do people enjoy being around them?
• Humble. Do they have a servant's heart? Are they teachable?
• Well-spoken. Can they communicate? Can they get across or articulate an idea or point? Do they make eye-contact? (Most communication is nonverbal.)
• Emotionally stable. Are they living life generally well in their personal, family & work lives or is there a lot of drama? After a five-minute conversation do you sense they are secure or are they all over the place?
• Partner with your coordinators; inviting their ideas, strategies, problem solving, etc.
• Meet one-on-one with coordinators to provide support