VP, Brand Strategy & Marketing

About PBR PBR (Professional Bull Riders) is the world’s premier bull riding organization, hosting over 1,000 riders in more than 200 annual events across televised tours and international circuits. Role Overview As VP, Brand Strategy & Marketing, you will define and lead PBR’s brand and integrated marketing strategy to drive growth, engagement, and long‑term brand equity. Key Responsibilities Define, own, and evolve PBR’s brand strategy, positioning, and architecture. Establish brand guardrails, messaging frameworks, and toolkits to guide internal teams and external partners. Champion PBR’s brand voice, visual identity, and storytelling, balancing consistency with innovation and cultural relevance. Ensure the brand authentically reflects western sports heritage while evolving to attract broader and younger audiences. Lead development of the annual and long‑term integrated marketing strategy aligned to key business objectives (live event attendance, broadcast viewership, digital engagement, revenue growth). Oversee strategic direction for 360° marketing campaigns across tentpole events, new initiatives, and priority moments. Partner with channel and execution teams (Digital, Social, PR, Media, and Content) to bring campaigns to life across owned, earned, and paid platforms. Ensure all marketing efforts are insight‑led, on‑brand, and aligned to clear objectives and performance metrics. Leverage fan data, audience insights, and market research to inform brand strategy, messaging, and campaign development. Identify opportunities to deepen engagement with existing fans while expanding into new audience segments. Champion a fan‑first mindset across marketing initiatives and experiences. Define KPIs and measurement frameworks for brand health, awareness, engagement, and marketing effectiveness. Monitor performance and optimize strategies based on data and insights to improve impact and efficiency. Partner with analytics teams to develop reporting and actionable insights. Collaborate across Live Events, Corporate Partnerships, Media, Talent, PR, and Operations to align brand and marketing strategies with business priorities. Support integration of sponsors and partners into marketing initiatives in a way that enhances both the brand and fan experience. Influence and align stakeholders across PBR and TKO for a cohesive brand presence. Lead and develop a high‑performing marketing team focused on brand strategy, campaign planning, and fan engagement. Foster a culture of creativity, accountability, collaboration, and continuous improvement. Provide clear direction, prioritization, and development opportunities to elevate team performance. Responsible for creating a 365‑day marketing calendar and year‑long content calendar. Develop brand marketing strategy for display and fan acquisition (e.g., conferences, partner summits). Manage influencer programs and develop NIL opportunities for riders and stock contractors. Additional duties as assigned. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. 10+ years of progressive experience in brand strategy and integrated marketing, with at least 5+ years in leadership roles. 5+ years managing teams and cross‑functional initiatives. Experience developing and executing multi‑channel marketing strategies across digital, social, broadcast, and live experiences. Demonstrated success in building brands, growing audiences, and driving engagement. Experience working in sports, entertainment, or live event environments strongly preferred. Equity, Diversity & Inclusion Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use. #J-18808-Ljbffr