Lifecycle Marketing Manager

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Lifecycle Marketing Manager

Contract: Burbank, California, US

Salary Range: 70.00 - 75.00 | Per Hour

Job Code: 370986

End Date: 2026-09-20
Days Left: 29 days, 3 hours left

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Client: Leading Global Streaming / Digital Media Company
Title: Lifecycle Marketing Manager, Onsite Personalization
Location: New York, NY 10036 / Doral, FL 33172 / Burbank, CA 91502 - On-site, 5 days/week

Duration: Contract of 09 months (Extension/ Conversion will be based on performance)
Pay Range : ($70 - $75) on an hourly basis

Job Description:

• We are seeking a Lifecycle Marketing Manager to build, launch, and optimize personalized marketing campaigns across web, mobile web, and Connected TV.
• The ideal candidate will have strong experience in lifecycle marketing, audience segmentation, behavioral targeting, campaign automation, and customer journey optimization.

Responsibilities:

• Build, configure, QA, launch, and optimize personalized lifecycle campaigns.
• Manage audience segmentation, targeting rules, triggers, frequency caps, and journey orchestration.
• Monitor campaign performance and troubleshoot production issues.
• Partner with Product, Engineering, Analytics, Creative, and Marketing teams.
• Drive acquisition, engagement, retention, and monetization through personalized experiences.

Required Skills:

• 3-5 years of lifecycle marketing, marketing automation, or product marketing experience.
• Hands-on Redfast/Recurly Engage experience required.
• Strong campaign management, personalization, segmentation, and analytical skills.
• Experience managing multiple campaigns and cross-functional stakeholders.

Preferred: Braze, Marketing Cloud, Journey Optimizer, Iterable, SQL, CDPs, A/B testing, APIs/webhooks, and subscription lifecycle metrics such as churn, renewal, conversion, and LTV.

Benefits:

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.

Job Requirement

• Entertainment
• Marketing Manager
• Lifecycle
• Redfast
• Recurly Engage
• Streaming

Reach Out to a Recruiter

• Recruiter
• Email
• Phone
• Mradul Khampariya
• View email address on click.appcast.io
• View phone number on click.appcast.io

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