Sr Product Manager 2, Monetization & CRM

About Fandom: Fandom is the world’s largest fan entertainment platform, where over 350 million unique monthly visitors immerse themselves across entertainment, gaming, TV, film, and pop culture worlds. Hosting more than 250,000 community wikis, Fandom is the global #1 source for in-depth fan information. Our wider media ecosystem features established digital publishing powerhouses including GameSpot, TV Guide, Metacritic, Fanatical, and Fandom Productions.

Role Summary

We are seeking a data-driven, strategic Sr Product Manager 2 to lead our Monetization & CRM product initiatives. Reporting directly to the VP of Product Monetization, you will define and drive the product lifecycle strategy for our logged-in audience ecosystem. This senior role operates at the convergence of advertising platforms, audience intelligence architectures, and lifecycle marketing—building scalable systems that transform Fandom’s first-party signals into high-impact, monetizable campaign opportunities for top global brands.

Key Responsibilities

• CRM Product Strategy: Author and execute the long-term strategic roadmap for lifecycle monetization, aligning first-party signals with direct advertiser value.
• Cross-Functional Leadership: Lead complex initiatives bridging product engineering squads with revenue organizations, including Sales, Ad Operations, Data Science, and Marketing teams.
• Monetization Platforms Scale: Build, scale, and manage CRM-powered products enabling personalized engagement, cohort targeting, sponsored messaging campaigns, and first-party audience activation loops.
• MarTech & CDP Integrations: Architect integrations across premium enterprise marketing platforms and customer data hubs (such as Iterable, Braze , or equivalent lifecycle tools) for automated signal enrichment.
• Data-Informed Experimentation: Leverage multi-variant A/B testing, cohort data modeling, and behavioral telemetry analysis to optimize platform monetization yield and advertiser ROI.
• Privacy & Compliance Governance: Ensure next-generation audience targeting tools strictly adhere to evolving global data privacy laws, consent frameworks, and identity system standards.

Required Skills & Qualifications

• 6–10+ years of proven product management experience, explicitly working within digital advertising, marketing technology (MarTech), enterprise CRM platforms, or scale consumer engagement applications.
• Strong domain expertise mapping lifecycle marketing funnels, automated user segments, and ad-supported digital media business flows.
• Proven capability to independently drive product strategy frameworks from vague conceptual phases into technical production delivery.
• Extensive experience working alongside backend infrastructure engineers to configure complex marketing automation or personalization platforms.
• Advanced data analytics skills with a habit of utilizing experimentation matrices and user behavioral tracking to defend product hypotheses.
• Exceptional stakeholder management and verbal communication mechanics to influence cross-functional technical developers and corporate sales leaders.
• Location Scope: 100% remote eligibility open to senior product leaders based inside Poland .

Preferred Strategic Indicators (Nice to Have)

• Direct history engineering advertising products or identity matching layers within high-traffic, ad-supported consumer platforms.
• Familiarity navigating Customer Data Platforms (CDPs), unified identity data graphs, or first-party audience attribution logs.

Benefits & Perks

• Base Entry Salary: Starting at 202,000 PLN per year.
• Premium tech hardware including a MacBook Pro and all necessary remote home office work gear.
• Company‑sponsored stock option incentives.
• Comprehensive Cafeteria Benefit Program including top-tier private medical care, gym memberships, and targeted wellness/shopping bonuses.
• Free company-paid access to premium professional online courses, tech platforms, and digital book networks.
• Voluntary Time Off (VTO) allocating one paid day off every quarter explicitly for non-profit volunteering tracks.
• Frequent international team-bonding events, flexible working hours, and supportive employee hobby groups.