Brand & Creative Lead

Brand & Creative Lead - Austin TX (Hybrid) Position Summary The Brand & Creative Lead will take leadership of Springland’s brand identity. The goal of the role is to allow the brand to express its identity across all the touchpoints a customer may have with Springland including packaging, website, email/SMS, press, retail merchandising, seasonal collections, new product designs and colorways, and more. This is a blend of doing hands on design/editing work to illustrate ideas - as well as working with various partners and contractors to scale your impact. The main things you bring to the table are your creative taste and understanding of our customer, your ability to get things done both internally and with partners, and your attention to detail. Responsibilities Own and evolve the Springland visual identity across every customer touchpoint. Establish and maintain brand standards, ensuring consistency across packaging, digital, retail, advertising, and partner materials. Lead creative strategy for email and SMS Coordinate with press contacts to support launches and newsworthy moments Design product packaging concepts and oversee collaboration with structural packaging designers, graphic designers, and suppliers through production. Lead the design, user experience, copy direction, and creative asset development for the website in partnership with the Growth team. Lead the development of seasonal product collections through concept development to execution Plan, direct, and oversee product photography, lifestyle photography, video production, and content shoots. Partner with the Head of Content & Community and CEO to develop campaign concepts, creative direction, visual storytelling, ad hooks, and campaign messaging. Assist the creative development of paid advertising and organic social Lead the creative development of retail merchandising, displays, fixtures, POP materials, and in-store experiences across retail partners. Partner with the Founder & CEO to research market trends, develop new product concepts, evaluate prototypes and samples Lead the creative planning and design of trade show booths, retailer presentations, and experiential displays. Develop and oversee brand activations, launch events, and experiential marketing initiatives. Manage relationships with photographers, videographers, agencies, designers, printers, freelancers, and other creative partners. Research consumer, retail, fashion, and design trends to continually elevate the Springland brand. Review and approve creative deliverables before release to ensure they meet Springland's quality and brand standards. Experience 3–6+ years of experience in brand design, graphic design, or creative marketing. A strong portfolio demonstrating packaging, branding, digital, and marketing design. Experience working with consumer brands, preferably in CPG, pet, lifestyle, fashion, outdoor, or retail. Experience managing creative projects from concept through production. Familiarity with dogs and the needs of modern dog parents Skills Excellent visual design skills with a strong understanding of typography, color, layout, and composition. Experience with tools like Canva, Capcut, Adobe Suite, Experience with direct to consumer and digitally native brands Comfortable directing photographers, freelancers, and creative vendors. Strong project management and organizational skills. Excellent written and verbal communication. High attention to detail and a relentless commitment to quality. Interested in consumer, retail, fashion, and design trends. Comfortable using AI tools to accelerate creative exploration and production. Compensation & Requirements Salary: $70,000–90,000 Performance bonus based on company and individual performance Role based in Austin TX - we do not have an office, but in-person meetings and brand activities are expected as part of the role Reports to CEO Health benefits Paid time off Employee product discount Opportunity to grow into further roles and responsibilities as the company scales #J-18808-Ljbffr Springland Pets