Sales & Marketing Manager

We're looking for a Sales & Marketing Manager to own both sides of our commercial engine: leading a small team of sales representatives and driving the marketing initiatives that fill their pipeline. This is a hands-on, player-coach role. You'll set the strategy, then roll up your sleeves to execute it - coaching reps in the field one week, launching a campaign or working a tradeshow booth the next. It's a strong fit for someone who has spent roughly five years in sales and marketing, understands how personalized medicine gets sold to clinicians and pharmacies, and wants a role with real ownership and visible impact on company growth. Key Responsibilities Sales Leadership Manage, coach, and develop a small team of sales representatives, holding regular one-on-ones, pipeline reviews, and ride-alongs. Set individual and team quotas, forecast accurately, and report performance against targets to leadership Build and refine the sales process - territory planning, prospecting cadence, discovery, objection handling, and close Carry a personal book of strategic accounts and participate directly in high-value deals Own CRM hygiene and reporting so pipeline data is trustworthy and actionable Marketing Own and execute the company's marketing plan across digital, content, email, events, and print collateral Develop positioning and messaging that translates pharmacogenomic science into clear clinical and business value for prescribers, pharmacies, and clinics Build sales enablement materials: decks, one-pagers, case studies, competitive comparisons, and objection-handling guides Manage demand generation programs and track performance from lead through closed revenue Coordinate outside vendors, agencies, and freelancers as needed Ensure all promotional material meets regulatory, legal, and compliance review requirements Events & Tradeshows Select, plan, and staff several industry conferences and tradeshows per year Manage booth logistics, pre-show outreach, on-site lead capture, and post-show follow-up Measure event ROI and refine the event calendar accordingly Cross-Functional Partner closely with operations, laboratory, and customer support teams to align commercial promises with delivery Bring market and competitive intelligence back to leadership to inform pricing, product, and go-to-market decisions Set yourself apart Basic Qualifications Required Approximately 5 years of combined sales and marketing experience, with a track record of hitting or exceeding targets Experience leading, coaching, or mentoring sales representatives (formal management experience preferred; strong team-lead experience considered) Demonstrated ability to build and execute marketing programs, not just manage them Comfort selling into healthcare providers, pharmacies, or clinics Excellent written and verbal communication skills, including presenting to clinical audiences Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot) Willingness to travel approximately 20-30%, including multi-day tradeshows Bachelor's degree or equivalent practical experience Preferred Familiarity with the personalized medicine, pharmacogenomics, or diagnostics sector Experience with a nutraceutical or dietary supplement company Experience with a pharmacy, compounding pharmacy, or pharmaceutical company Understanding of the regulatory and reimbursement landscape for laboratory or diagnostic services Existing relationships within the pharmacy or integrative/functional medicine community #J-18808-Ljbffr