Sr. Lifecycle Marketing Manager

Frank & Eileen

Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.

The Role

Frank & Eileen is seeking a strategic, data-driven leader to lead the strategy and execution of our email, SMS, and push notification programs. This role is responsible for deepening relationships with our customer base through smart, personalized communication that reflects the warmth and personal touch that F&E is famous for. This role will report to the Head of Digital Growth and manage the team responsible for email, sms, and push notifications.

Responsibilities

• Leads the strategy for email, SMS, and push notifications for the brand.
• Own and manage the CRM and automation tech stack ensuring all tools are properly integrated, maintained, and built to scale.
• Partner with merchandising, sales channel owners, creative, and marketing teams to develop on-brand messaging that balances commercial goals with storytelling.
• Leverage customer signals to develop real-time, behavior-driven personalization.
• Champion a test-and-learn culture through rigorous A/B testing.
• Drive continuous improvement in deliverability, open rates, click-through rate, conversion, and revenue per send.
• Develop and maintain a sophisticated segmentation framework.
• Own and execute strategies to grow and maintain a healthy subscriber file across email, SMS, and push.
• Build dashboards and reporting that give real-time visibility into email/SMS health and engagement trends.
• Support the Loyalty program, Foundation, and Reloved in achieving their program goals via CRM support.

Who You Are

• 7+ years of experience in CRM, lifecycle, or retention marketing, ideally within DTC, apparel, or lifestyle brands.
• Hands-on experience with major ESPs and SMS platforms (Klaviyo, Attentive, or similar).
• Deep expertise in segmentation strategy and audience architecture — RFM, behavioral, predictive.
• Experience with using propensity models to drive second purchase
• Strong analytical skills with the ability to synthesize data into clear, actionable insights and present to senior leadership.
• Natural cross-functional collaborator with the ability to align stakeholders across marketing, merchandising, e-commerce, and retail.
• Comfortable operating in a fast paced, high volume business, that often has times of last minute planning and marketing changes.
• Clear, direct communicator who can hold a room with both data and strategy.
• This role is currently hybrid based in downtown LA and will transition to in-office at our new campus in Playa Vista, opening in January 2027.

Salary Range of $130,000-$150,000 annually

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.