Product Marketing Manager IV | Global GTM & Market Expansion

Job Description

Job Description

We are seeking an experienced Product Marketing Manager to lead global go to market strategy and execution for a growing consumer technology and wearables portfolio. This role will focus on launching products into new international markets while accelerating growth and performance within existing markets.

You will serve as a central strategic and operational lead, translating global product and marketing strategies into market specific plans that account for consumer behavior, channel structures, regulatory requirements, localization, and partner ecosystems. The role requires someone who can develop the strategy while also building the processes, governance, and tracking needed to execute successfully across multiple markets.

Key Responsibilities

• Own and operationalize go to market strategies for new international market launches, including product readiness, channel strategy, pricing, positioning, compliance, and launch gating

• Define market readiness criteria and proactively identify risks, dependencies, and blockers

• Partner with regional Marketing, Sales, and Partnerships teams to adapt global positioning, messaging, and campaign strategies to local market needs

• Lead complex cross functional initiatives across Product, Marketing, Sales, Operations, Communications, Legal, Policy, Finance, and external partners

• Manage launch readiness across multiple international markets simultaneously, including certification timelines, regulatory pathways, localization, supply readiness, and retail readiness

• Partner with research, insights, and data science teams to use customer, category, channel, and market insights to inform GTM decisions

• Drive post launch growth across awareness, acquisition, engagement, and retention

• Define success metrics, identify performance gaps, test new approaches, and scale successful strategies

• Build governance models, workflows, templates, and tracking systems that enable scalable multi market execution

• Provide clear executive level communication around launch status, risks, recommendations, escalations, and strategic decisions

Required Qualifications

• 7+ years of experience in product marketing, GTM strategy, product management, or management consulting within technology, consumer electronics, or internet and software industries

• Demonstrated experience launching products or expanding into international markets

• Strong understanding of international market readiness, regulatory pathways, localization, and country specific operational considerations

• Experience leading complex cross functional programs involving senior and executive stakeholders

• Experience using customer research, market insights, and data to inform GTM strategy, positioning, and business decisions

• Strong program management skills with exceptional organization and attention to detail

• Excellent written and verbal communication skills with the ability to influence senior stakeholders

• Ability to make strategic decisions and move programs forward in ambiguous, fast changing environments

• Bachelor's degree in Business, Marketing, or a related field

Preferred Qualifications

• Consumer technology experience, particularly hardware, wearables, connected devices, smart glasses, AR or VR, or other physical consumer products

• Experience bringing physical products to multiple international markets

• Experience with both new market entry and scaling established products within existing markets

• Management consulting background with experience navigating complex, project based environments

• Experience building operational processes, governance models, and tracking systems from the ground up

• Previous experience within a large technology company or similarly complex global organization

What We're Looking For

The strongest candidate will combine international launch experience, strong program management, and executive presence . You should be comfortable coordinating highly complex launch processes, influencing stakeholders across multiple organizations, navigating competing priorities, and stepping outside of traditional functional boundaries when necessary to keep launches moving.

Experience with consumer hardware or physical products is particularly valuable because this work involves the operational realities of international launches, including certification, regulatory compliance, localization, channel readiness, and market specific buying behaviors.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location : United States (Remote, EST preferred)

Role type:  Contract 9 Month Position 

Expected hours : 40 per week 

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday (Extended schedule as needed Saturday-Sunday)

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)