General Manager

Description

General Manager
Join Fluent Cannabis

Fluent is a vertically integrated cultivator, processor, manufacturer, and retailer of premium medical cannabis products. We currently operate in Florida, Pennsylvania, and Texas as Fluent Cannabis, as well as in Michigan through our in-market partner.

At Fluent, our mission is to compassionately provide patients with access to high-quality medical cannabis in a professional healthcare environment while delivering exceptional customer service. Patient care is at the center of everything we do, and we are committed to maintaining the highest standards of operational excellence, compliance, and employee development.

We're looking for experienced leaders who are passionate about developing high-performing teams, driving business results, and creating an outstanding experience for every patient.

Learn more at and follow Fluent on LinkedIn.

Position Summary

The General Manager is responsible for leading the daily operations of a Fluent dispensary while ensuring compliance with all state regulations and company policies. This role oversees sales performance, patient experience, inventory management, financial accountability, team development, and operational excellence.

The General Manager is responsible for creating a culture of accountability, coaching and developing employees, and ensuring the dispensary consistently delivers exceptional patient care and business results.

Training Notice: During the first two weeks of employment, all new dispensary employees participate in a paid training period pending successful completion of required background and drug screening.

Key Responsibilities
Leadership & Team Development

• Recruit, develop, coach, and retain a high-performing dispensary team.
• Foster a positive, inclusive, and engaging workplace culture.
• Schedule, train, mentor, and evaluate team members.
• Conduct regular performance reviews, coaching sessions, and development planning.
• Partner with Human Resources on hiring, compensation recommendations, performance management, and employee relations.
• Lead store meetings and communicate company updates, policies, industry developments, and product knowledge.

Sales & Business Performance

• Analyze sales trends and develop strategies to achieve or exceed sales goals.
• Monitor individual and team performance using key performance metrics.
• Develop action plans to improve productivity and profitability.
• Manage operating expenses while maximizing store performance.
• Conduct monthly, quarterly, and annual business reviews.

Patient Experience

• Ensure every patient receives exceptional service in a welcoming, compassionate, and professional environment.
• Promote a culture centered on patient education and satisfaction.
• Maintain the highest standards of presentation, cleanliness, and operational excellence.

Operations & Compliance

• Ensure compliance with all applicable state regulations, company policies, SOPs, HIPAA requirements, and Medical Marijuana Program standards.
• Conduct operational and inventory audits.
• Oversee inventory accuracy, vault operations, and inventory movement throughout the dispensary.
• Ensure accurate cash handling, deposits, reconciliations, and reporting using BioTrack.
• Coordinate daily operations with cultivation, delivery, security, and support departments.
• Stay informed of regulatory changes and industry developments.

Continuous Improvement

• Identify operational challenges and implement process improvements.
• Resolve issues efficiently while promoting collaboration and accountability.
• Support community outreach initiatives and strengthen Fluent's local presence.

Qualifications
Required

• Five or more years of retail sales experience.
• Minimum three years of management experience leading retail teams.
• Experience managing high-performing customer-facing teams.
• Strong leadership, coaching, and organizational skills.
• Excellent written, verbal, and presentation skills.
• Proficiency with Microsoft Office and retail technology systems.
• Ability to work flexible schedules, including evenings, weekends, holidays, and extended shifts as business needs require.
• Experience working in a highly regulated industry.
• Must be at least 21 years of age.
• Must successfully pass a comprehensive background check and drug screening.
• Legal authorization to work in the United States.

Preferred

• Bachelor's degree in Business Administration, Business Management, or a related field.
• Experience in the medical cannabis, healthcare, pharmacy, or other regulated retail industries.
• Community outreach or local business engagement experience.

Core Competencies

• Leadership and team development
• Customer-first mindset
• Sales leadership and business acumen
• Operational excellence
• Ethical decision-making
• Strategic problem-solving
• Organization and time management
• Strong interpersonal and relationship-building skills
• Adaptability and multitasking
• Professionalism, discretion, and confidentiality

Supervisory Responsibilities

This position provides direct leadership for the entire dispensary team and is responsible for employee hiring, coaching, scheduling, performance management, and professional development.

Work Environment

This position operates in a professional retail dispensary environment and regularly uses computers, tablets, telephones, and other standard office equipment.

Physical Requirements

The General Manager must be able to:

• Stand and walk for extended periods.
• Frequently use hands and arms to operate equipment and assist patients.
• Read, review, and analyze information using computers and tablets.
• Communicate effectively both verbally and in writing.
• Occasionally lift and move items weighing up to 25 pounds.
• Maintain regular and reliable attendance.

Schedule & Travel

• Full-time position.
• Flexible schedule, including evenings, weekends, holidays, and extended shifts.
• Occasional local and overnight travel may be required.

Benefits

Fluent offers a competitive benefits package for eligible full-time employees, including:

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan
• Career development and advancement opportunities

Equal Opportunity Employer

Fluent is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where all employees are respected and valued. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, gender identity, national origin, veteran status, or any other status protected by applicable law.