Brand Manager

Position Description We are seeking an Associate to join our Brand Activation team. In this role, you will help drive the execution of integrated brand and marketing initiatives, partnering with stakeholders to plan and activate programs that support firmwide brand priorities. You will play a key role in bringing PIMCO’s brand to life through coordinated campaigns, content, and experiences that align with our broader strategic objectives. You will contribute to evolving how we activate our brand—leveraging data, emerging technologies, and modern content ecosystems to deliver more personalized, scalable, and measurable experiences across channels. This includes embracing new tools, testing innovative approaches, and continuously optimizing performance based on audience and business outcomes. About You Brings a mindset of continuous improvement, identifying opportunities to enhance efficiency, scalability, and impact through new tools, workflows, or processes Demonstrates curiosity and hands‑on familiarity with AI‑driven marketing tools and emerging technologies, with a willingness to experiment and continuously improve ways of working Comfortable working in agile, test‑and‑learn environments, iterating quickly based on performance signals and evolving business priorities Understands modern content ecosystems, including how paid, owned, and earned channels work together to drive reach, engagement, and conversion Strong data literacy, with the ability to interpret campaign and activation performance metrics and translate insights into actionable optimization recommendations Exceptional organizational and project management skills, with the ability to manage multiple concurrent initiatives, prioritize effectively, and drive projects from concept through execution Highly detail‑oriented, with a consistent record of delivering high‑quality work on time and managing competing deadlines Strong communication and presentation skills, translating stakeholder needs into clear deliverables and confidently engaging stakeholders at all levels A standout teammate who builds positive relationships and collaborates effectively across multiple levels of a globally diverse organization, including external vendors Seamlessly adapts to shifting priorities and thrives in a fast‑paced environment A proactive problem‑solver with a strong service mindset who works independently and navigates ambiguity in complex, evolving environments to drive solutions forward Strong judgment, integrity, and professionalism, with the ability to build credibility through consistent performance Demonstrated ability to balance strategic thinking with hands‑on execution Proficient at working across multiple channels and formats, with an understanding of how content adapts across platforms High emotional intelligence, with the ability to remain flexible, resilient, and responsive in dynamic environments Encourages a positive work environment and contributes to a welcoming, supportive team culture Responsibilities Support the execution of Brand Activation strategy and objectives, ensuring alignment with broader firm priorities Own day‑to‑day project management across key initiatives, including planning timelines, managing deliverables, coordinating stakeholders, and driving approvals from concept through execution Manage multiple concurrent projects, ensuring strong organization, clear prioritization, and on‑time delivery across workstreams Drive execution of integrated marketing campaigns, including development, socialization, implementation, and performance tracking Build and manage partnerships with cross‑functional stakeholders across Marketing, Technology, Legal, Compliance, and external partners to drive alignment and execute initiatives effectively Proactively manage stakeholder communication, balancing inputs, navigating feedback, and ensuring timely decision-making to keep projects moving forward Develop and adapt content across channels, including social media (Instagram, YouTube) and internal communications, with an understanding of platform‑specific best practices Utilize emerging tools (including AI‑enabled solutions) to enhance content development, streamline workflows, and scale activation efforts Partner with technology and analytics teams to integrate marketing platforms and leverage data‑driven insights to optimize campaign performance, enabling more connected, efficient, and scalable activation Contribute to building more personalized marketing experiences across touchpoints, informed by data, segmentation, and behavioral insights Support the planning and execution of immersive brand experiences, including in‑person activations, ensuring alignment with broader campaign and brand objectives Support the development and execution of employer brand storytelling and employee experience initiatives Ensure all deliverables adhere to PIMCO’s brand standards, maintaining consistency across regions, platforms, and audiences Support the development and execution of branded materials, including premium items and other initiatives for employees and clients Apply a test‑and‑learn approach to marketing initiatives, pilot new formats, channels, and content strategies to improve engagement and effectiveness Develop clear, compelling presentations to communicate campaign strategies, updates, and performance insights Identify opportunities to evolve processes and ways of working, improving speed‑to‑market and scalability across brand activation efforts Position Requirements Bachelor’s degree required, preferably in Business, Finance, Marketing, or Liberal Arts Minimum of 3 years of project management experience, with a focus on internal and external engagement, preferably within the financial services industry Demonstrated ability to manage multiple concurrent initiatives, prioritize effectively, and deliver high‑quality work in a timely manner Proven ability to execute against assigned responsibilities with strong attention to detail and effective communication and interpersonal skills Knowledge of emerging marketing tactics, trends, and best practices across channels Advanced proficiency in Microsoft 365 (Word, PowerPoint, Excel, and Copilot), with familiarity in Adobe platforms and AI tools that enhance productivity, content development, and creative workflows Interest in and enthusiasm for learning about the investment management industry Event coordination experience is a plus Salary Range: $87,000.00 - $93,000.00 Equal Employment Opportunity and Affinity Statement PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws. Applicants with Disabilities PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at View phone number on click.appcast.io and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days. #J-18808-Ljbffr