CRM Manager

We’re looking for a strategic, hands-on CRM Manager to oversee lead-generation and nurture initiatives for client’s sports partnerships and experiential programs.

This role will connect what happens at an activation with what happens next - ensuring consumer information is collected with purpose, organized effectively, and activated through relevant communications that encourage meaningful action. From initial registration through ongoing nurture and agent handoff, you’ll help build a connected consumer journey.

The ideal candidate combines audience strategy, campaign execution, data analysis, and project management. You should be comfortable assessing an existing database, developing a nurture plan, coordinating digital experiences, and translating campaign results into clear recommendations.

Job Duties

Lead CRM planning across the client’s major sports partnerships and experiential programs, connecting lead capture, audience segmentation, nurture communications, and conversion opportunities.

Assess existing lead data, including sources, available information, communication permissions, and readiness for activation.

Develop audience and nurture recommendations based on consumer interests, behaviors, available data, and client business objectives.

Recommend messaging, timing, communication channels, and calls to action that encourage consumers to take the next step.

Lead Capture & Data Management

Develop strategic lead-capture plans that balance a simple consumer experience with the information needed for relevant follow-up and measurement.

Coordinate with account teams and technology partners to develop registration websites, mobile data-capture experiences, and other digital tools supporting activations.

Coordinate the secure transfer of consumer data from registration platforms into the client’s database or CRM environment.

Campaign Development & Execution

Translate approved CRM strategies into actionable campaign plans, including audience selection, messaging, creative requirements, deployment schedules, and reporting needs.

Assess available CRM and email deployment capabilities and coordinate campaign setup with client teams and platform partners.

Support copy and imagery development, working with creative teams to produce relevant, compelling communications.

Testing, Reporting & Optimization

Establish a practical test-and-learn approach across audiences, messaging, timing, creative, and calls to action.

Monitor available campaign metrics and lead outcomes to understand engagement and progression toward conversion.

Recommend improvements to communications, consumer journeys, lead capture, and handoff processes based on results.

Create CRM program recaps with key findings, actionable insights, and future recommendations.

Communicate performance and priorities clearly to account teams and clients, identifying measurement gaps and operational needs.

Job Qualifications

3 – 5 years of relevant experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related field.

Working knowledge of CRM platforms, email deployment tools, registration systems, and consumer data workflows.

Strong analytical skills, including proficiency in Excel and the ability to turn campaign and audience data into actionable recommendations.

Strong writing, presentation, and client communication skills.

Familiarity with HTML email production, email builders, and campaign quality assurance.

Transforming client’s business through game
changing connections in Sports and Entertainment