MMM Consultant

Remote (with occasional travel to client site) We’re looking for an experienced contractor to support a Media Mix Modelling (MMM) / Marketing Mix Modeling (MMM) programme, working at the intersection of data science, marketing analytics, and commercial decision‑making This role sits between an external modelling partner and internal marketing stakeholders, ensuring high‑quality data inputs, robust model outputs, and clear translation of insights into actionable media investment decisions You’ll play a key role in helping the business understand what’s driving marketing performance and how to optimise spend across channels Key Responsibilities Manage the day‑to‑day relationship with an external MMM agency, including timelines, deliverables, and coordination of outputs Run and maintain existing SQL and R data pipelines to extract, validate, and supply modelling datasets Ensure data quality and integrity through structured checks and validation processes Review and challenge model outputs from the agency to ensure accuracy, consistency, and business relevance Run scenario planning exercises using agency tooling to support media investment decisions Translate complex modelling outputs into clear, actionable insights for marketing and business stakeholders Support ongoing optimisation of media spend across channels through evidence‑based recommendations Key Skills & Experience Strong stakeholder management experience, including working with external partners or agencies Solid understanding of Media Mix Modelling (MMM) and the end‑to‑end model lifecycle Hands‑on experience with SQL and R (running scripts, extracting data, and supporting pipelines—not model development) Ability to interpret complex analytical outputs and communicate them clearly to non‑technical audiences Strong commercial awareness, particularly around marketing effectiveness and media spend optimisation Confident working in a fast‑paced environment with multiple stakeholders and priorities #J-18808-Ljbffr MBN Solutions