Senior Product Marketing Manager, Ads Platform

Senior Product Marketing Manager, Ads Platform Location: New York Employment Type: Regular Job Code: A18108 Responsibilities Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for AI ad products. Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through sales enablement, automated notifications, content production, webinars, and client workshops. Act as a market strategy expert, working closely with the sales team to deeply understand target markets, identify opportunities for vertical-based recommendations, and help scale these insights across the sales team. Design and lead alpha/beta testing initiatives with clear criteria to capture early-stage insights for product innovation and refinement, ensuring products are primed for scalability. Lead quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence, to shape product strategy, vision, and roadmap. Qualifications Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing, leading teams, and driving go-to-market strategies. Strong analytical skills with the ability to translate data into actionable insights. Exceptional communication and presentation skills. Adept at collaborating with cross-functional teams. Ability to thrive in a fast-paced environment. Creative thinking and a passion for innovation. Job Information The base salary range for this position in the selected city is $121,600 - $288,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits Day one access to medical, dental, and vision insurance. 401(k) savings plan with company match. Paid parental leave. Short-term and long-term disability coverage. Life insurance. Wellbeing benefits. 10 paid holidays per year. 10 paid sick days per year. 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). Legal and Employment Eligibility For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: (1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; (2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and (3) Exercising sound judgment. #J-18808-Ljbffr Tik Tok