Area Sales Manager, Retail Chain Division (NorCal- East Bay)

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

POSITION STATEMENT
This position is responsible for managing and developing the full Riboli Family Wine & Spirits portfolio across the retail chain channel of trade in East Bay. Responsible for all distribution, cold box, planner, and display activity within target account listing / area. Conduct market work-withs and drive sales volume in conjunction with assigned Wholesaler.

ESSENTIAL DUTIES AND RESPONSIBILITIES - Current duties may be changed if job requires and/or additional duties may be assigned if necessary.
• Working in the market with distributor personnel to stay in tune with market conditions and trends and to assist in the placement of Riboli Family Wines. 
• Manage execution and compliance for the retail chain stores across a target list of accounts/geographies in conjunction with distributor sales reps. 
• Drive monthly focus goals with accounts and Wholesale team via displays, cold box execution, and various market activities across a targeted retail chain account list. 
• Utilize POS to merchandise displays, shelves, and cold box effectively.
• Build relationships with key customers such as Chain Field District Managers, Concierge, and Wine Managers.
• Conduct/Participate in monthly, quarterly, and annual business planning meetings with Distributor personnel and Riboli Management. 
• Attend/ Present at distributor retail chain division team meetings and general sales meetings. 
• Submit weekly recaps to Riboli California leadership team. 
• Track monthly sales activity and goal progress to deliver monthly/quarterly analysis report to the Wholesaler
• Able to set up and conduct wine & spirit tastings on a weekly/bi-weekly basis within your account listing universe.
• Consistently work to add value to the Wholesaler in helping them meet their business needs with the prime objective to become their preferred supplier.
• Able to work within key budget guidelines set forth by Riboli management in California. 
• Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends.
• Travel as necessary to meet job responsibilities as outlined herein.
• Work with field management and wholesaler leadership to identify problems and create solutions pertaining to Riboli Family Wines portfolio
• Job execution will break into following components:
o 80% - Working in the Field selling and following up on program execution (Solo, with Distributor partner, or with Riboli Manager)
o 10% - Admin, Preplanning, Follow up, recaps, Goal setting (VIP / Report submissions)
o 10% - Conducting demos / in-store tastings

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION, EXPERIENCE and SKILLS
• A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry management jobs)
• Minimum of 3+ years of wine industry experience
• Proficient written communication skills. Incumbent must possess the ability to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements
• Proficient oral communication and interpersonal skills. Incumbent must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and public. Incumbent must articulate in a professional and personable manner to be a strong leader and partner to Riboli Customers and Trade.
• Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, Excel and any other company software is critical to the success of this position
• Mathematical skills; must have the ability to calculate and interpret financial data that is used to manager everyday business 
• For certain markets multi-language skills are/may be required or would be a plus, i.e. Italian or Spanish (if required this will be identified during the recruitment process) 
• Interpretive skills; must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to each business problem. Ability to interpret an extensive variety of statistical information.

PHYSICAL DEMANDS
The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, this role will regularly be required to use their hands and eyes for PC use; reach with hands and arms; talk and hear. This role is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products. The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job. This role will occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine or spirits. 

ADDITIONAL REQUIREMENTS
• Must reside in East Bay
• Current valid driver’s license
• Overnight travel as required and must be able to meet minimum requirement travel schedule for assigned territories
• Prepare and present training meetings with wholesalers
• Prepare and present training meetings with retailers
• Strong time management skills
• No DWI offenses
• No illegal drug use
• Certain positions require residence in specific areas (if required this will be identified during recruitment process or during the course of employment).
• Must use for business a clean, late model, presentable and fully operational 4 door vehicle that reflects professionalism (company auto allowance provided).
• Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry (such as RBS Certfication) and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers 

#LI-REMOTE

Pay Range

$80,000 - $90,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.