Sponsor Relations Director (Events)

Job Description

Job Description

Description:

Arrowfly, LLC seeks an experienced candidate for the position of Director, Sponsor Relations to join our Events team. This is a player-coach role: the Director carries a book of sponsor and exhibitor accounts, including our largest and most complex partners, and spends most of their time on hands-on execution, while supervising and training the Sponsor Relations team 

The Director is responsible for how sponsorship fulfillment runs day to day across the live events business: making sure every contracted deliverable is met, every sponsor knows what to expect, and problems are caught before sponsors arrive onsite. This role works closely with sales, , marketing, and event operations. The position is remote, with frequent travel to our events. The ideal candidate is an organized, proactive events professional who is ready to lead a small team while staying close to the work. 

YOUR KEY RESPONSIBILITIES  

Team Supervision  

• Supervise the Sponsor Relations team day to day: assign accounts and priorities, hold weekly check-ins, and give regular feedback 
• Train on processes, tools, and sponsor communication, and review key deliverables for accuracy before they go to sponsors 
• Serve as the first escalation point for sponsor issues, and step in directly when an account needs it 
• Coordinate on-site coverage and responsibilities with the coordinator for each event 

Manage accounts  

• Serve as primary point of contact for a book of sponsors and exhibitors, including the largest and most complex accounts, from contract signature through post-event wrap 
• Conduct pre-event kickoff calls to confirm deliverables, deadlines, and success criteria, and follow up after each event with a recap 
• Collect and track contracted deliverables for assigned accounts (logos, ad creative, session titles, collateral) and coordinate fulfillment with marketing and operations 
• Onboard and train sponsor teams on exhibitor portals, lead retrieval, event apps, and meeting-scheduling tools 

Fulfillment and process  

• Maintain the master sponsorship planner covering contract terms, finance status, and fulfillment for every signed account, and ensure the coordinator’s updates are current and accurate 
• Build and manage sponsorship toolkits in the Cvent exhibitor portal 
• Manage exhibit floor plans, including booth assignments, using floor plan software 
• Own the sponsor and exhibitor communication plan (pre-event, on-site, and post-event) and keep templates, checklists, and exhibitor manuals up to date 
• Document processes as they are refined, and recommend improvements based on what worked and what did not at each event 

Reporting and rebooking  

• Prepare weekly reporting on sponsorship pacing, fulfillment status, and open issues for events leadership 
• Track sponsorship inventory by event (sold, held, and available) and flag slow-moving assets to sales and portfolio leaders 
• Execute the on-site rebooking process with portfolio leaders and pass renewal opportunities and sponsor feedback to sales 

On site  

• Lead sponsor check-ins during each event, work the floor with key accounts, and resolve issues in real time with operations, AV, and registration 

Travel  

• Frequent travel, up to twice per month February through November, typically three to four days at a time, including extended on-site days 

WHAT YOU BRING  

• Bachelor’s degree in hospitality, communication, or related field 
• 5+ years of events experience in a client- or sponsor-facing role, including sponsor or exhibitor fulfillment 
• 2+ years supervising, training, or leading others 
• Experience working with General Services Contractors 
• Experience with Cvent or other event management software, and with floor plan software 
• High-level proficiency with Microsoft Office, particularly Excel 
• Ability to lead multiple concurrent projects, solve problems, and consistently meet deadlines with minimal supervision 
• Excellent customer service skills and the ability to work effectively in a high-pressure environment 
• Excellent verbal and written communication skills 
• Superior attention to detail, the ability to create procedures, and a desire for accuracy in job performance 

WHAT WE OFFER

We believe that a highly engaged audience is our greatest asset. You will have the unique opportunity to drive strategy, build processes and systems and lead events across our portfolios, backed by a team that values robust technical infrastructure and continuous innovation. In addition, the following benefits are available:

• Competitive salary
• Premium medical, dental, vision and other health plans – you choose what fits your needs
• Full vested 401(k) match to help you prepare for your future
• Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours
• Supportive work/life balance and paid parental leave
• Dynamic, dedicated, fun and hard-working environment
• A collaborative work environment in a growing market
• Consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years

ABOUT ARROWFLY

Arrowfly is a live and digital B2B destination serving professionals across the engineering, healthcare, food, retail and hospitality sectors. The company delivers trusted journalism and editorial content, industry-defining events, and digital measurement tools, all backed by an established reputation for independence and credibility in the markets it serves. This is an opportunity to join a company in active transformation, with a portfolio of 40+ events, a growing team, and the ambition to build something that sets the standard for B2B events marketing. Our values are simple: The Audience Comes First, Raise the Bar, Unite the Community, Surface What Matters Most, and Track What Works. If those resonate with how you work, you'll fit right in.

ATTENTION CANDIDATES: Beware of Job Scams & Protect Yourself

At Arrowfly, we prioritize your well-being and safety during your career search. Unfortunately, scammers often exploit candidates with fraudulent job offers. Please keep an eye out for fake listings, individuals posing as representatives from our company, unsolicited email offers, and informational material scams. Arrowfly will never ask for your personal information via a text message or Gmail account, nor will we offer employment that requires an upfront purchase of equipment or other items. If you encounter anything that may look suspicious, please contact us through our company website and report it to the authorities at the FTC. Thank you and best of luck in your search!