Marketing Coordinator

Job Description

Real Estate Marketing Coordinator

Your Opportunity

We are seeking a skilled, experienced and creative Marketing Director to own our team's marketing from end to end: our brand, our online presence, our print materials, and the marketing of every listing we take. This is a leadership seat for someone who is both strategic and hands-on, who can turn a listing into a story that stops the scroll, and who keeps every seller feeling like our only client. Grow your career in real estate by becoming an expert in our proprietary technology and a consultant to our real estate professionals. We have a proven path and will provide you with the models, systems, tools, coaching, training, and accountability that ensure success. In addition to a limitless growth path, you can earn opportunities for revenue share, growth share, vesting, investing, and a place on our consulting team.

Who Develops You: Director of Operations and Operator

About the team

As one of the top real estate teams, we have built a rock-solid foundation of systems, strategies, and support for both our clients and our agents. Our culture thrives on respect, positivity, generosity, teamwork, and innovation. For our agents and staff, we provide administrative support, marketing, branding, and systems so that everyone is leveraged for their best use of time, along with the accountability that keeps personal goals on track. For our clients, we deliver a 5-star experience to every home seller and home buyer we are honored to work with. We offer incredible resources, top-tier training, and cutting-edge tools to help you bring your ideas to life. If you can dream it, we can help you make it happen!

What You're Great At

You are a creative and strategic marketer with a talent for turning strategy into genuine connection. You know how to make people stop scrolling, crafting content that feels real, relatable, and unmistakably us, while keeping our brand voice consistent across every platform. You are also a detail-oriented, operations-minded professional who LOVES serving people and makes sure every listing is presented flawlessly in print, online, and in the MLS. You track what's working, adjust with intention, and execute on deadlines while having fun with a thriving team. You are the kind of marketing pro who transforms likes into loyalty and followers into lifelong fans.

What You'll Do

Social Media Management & Content Creation

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• Manage and grow the team's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, YouTube , etc., with a goal of consistent posts daily.
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• Develop and maintain a monthly marketing calendar to ensure consistent content, filming, and events.
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• Work alongside our video team for content creation and implementation.
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• Create, schedule, and publish content using multi-posting tools such as Hootsuite and HubSpot.
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• Develop campaigns that highlight listings, team culture, client stories, and the local community.
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• Create and edit graphics, reels, long-form videos, and other multimedia content using Canva Place Marketer, KW Marketing Bar, and similar tools.
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• Engage with the community through messaging, commenting, and other social engagement to grow and maintain followers and fans.
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• Plan and execute Meta Ads and provide monthly performance reports.
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• Manage and optimize Google Business Profile (respond to reviews, upload photos, etc.).
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• Write engaging blog posts on real estate trends, homeownership tips, and local market insights.
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• Use AI as leverage, and take advantage of the resources, training, and tools provided by the best in the business!
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Listing Marketing & Client Experience

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• Execute every marketing component of the listing checklist to promote each property.
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• Provide a world-class client experience for sellers on behalf of the team and listing agent, both pre-listing and on a high-touch basis through the rest of the contract.
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• Communicate clearly with clients to guide them through the listing process, including marketing updates and regular check-ins.
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• Manage the quality of the pre-list, listing launch, and active listing process.
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• Own the quality and accuracy of listing data, descriptions, and pictures in the MLS.
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• Coordinate photography, staging, sign installation, and other listing launch functions.
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• Own the collection and input of showing feedback for all listings. Leverage using our client care manager for some of these agent to agent calls.
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• Manage marketing plans and listing syndication.
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• Repurpose property listings into engaging posts, reels, and stories.
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• Generate reviews and referrals from clients. Leverage using our client care manager.
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• Maintain the marketing-related expenses and budget.
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Marketing, Branding & Print

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• Strengthen the team's brand identity, voice, and message, and ensure all content aligns with it across every platform.
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• Design printable flyers for listings and open houses, plus business cards, door hangers, brochures, advertisements, and other marketing materials.
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• Create logos, banners, and other digital and print representations of the team; order marketing materials as needed.
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• Customize and prep monthly email newsletters.
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• Manage and maintain the team website, including updating agent profiles.
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• Capture agent headshots as needed for marketing materials.
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• Develop creative campaigns to engage past clients, highlight local businesses, and showcase lifestyle in Summerville and Charleston.
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• Help coordinate and promote ongoing projects and client appreciation events.
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Client Care & Database Support

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• Complete assigned tasks in CRM/database (Brivity). Keep notes clean and current.
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• Build and manage drip campaigns, and email/text campaigns to nurture leads and past clients. Leverage using our client care manager.
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• Grow the team's network through LinkedIn and KW Connect, and keep past clients connected to our social media accounts.
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Coaching, Analytics & Team Leadership

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• Provide social media and marketing training for agents to help them improve their personal branding.
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• Track performance metrics and offer analytics reports with clear, actionable insights; adjust strategies as needed.
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• Develop and manage automations within platforms to streamline communication.
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• Build and implement systems that save time and create efficiencies, and be an expert user and coach of our in-house technology and tools.
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• Prepare monthly goals and reports, and present during team meetings.
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• Work closely with leadership, agents, and operations to align marketing with team goals.
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• Keep the team informed of any challenges that arise and bring solutions to the table.
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• Attend all applicable company meetings, providing advanced notice if unable to attend, and wear professional attire at team events and meetings.
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• Commit to weekly 1:1 coaching sessions, PLACE trainings, and Brivity trainings.
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Skills You Have

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• Project management experience and excellent organizational skills
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• Consistent accuracy and quality control
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• Strong design and copywriting skills, with a strong eye for design (Canva, Adobe, or similar tools)
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• Proficiency in content creation, video editing, and graphic design
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• Creative problem-solving, with the ability to balance creativity with deadlines and strategic goals
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• Communicate clearly and efficiently with others
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• Analytical mindset with the ability to track performance and adjust strategies
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• Knowledge of Google Suite of Products (Google Drive, Sheets, Docs)
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• Experience with social media platforms, Meta Ads, Google Business Profile, YouTube, and automation tools
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• Ability to work independently and in a team/busy office setting
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• Confident and able to have challenging or difficult conversations
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• Ability to adapt to and work alongside a variety of personalities
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• Desire to learn, grow, help others, and collaborate with the team
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• A doer and a self-starter with strong initiative, creativity, and attention to detail
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What We Are Looking For

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• 2+ years of experience in social media management and digital marketing (real estate or service-based industry preferred)
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• Strong understanding of real estate marketing, print marketing, and social media trends
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• Experience marketing and highlighting listings in print and online
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• 1+ years in a role requiring marketing or reputation management
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• Ability to do highly detailed work while delivering a consistently excellent customer experience
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• Collaborative mindset with the initiative to lead and innovate
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• Passionate about helping our team grow its brand and online presence!
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Other Details

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• Compensation, depending on experience, is approximately $55,000-60,000 per year with benefits, plus referral bonus and wealth-building opportunities
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• We have an in-house work model, full-time, Monday through Friday, with occasional field work (filming, photography, events) and an occasional night or weekend required
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• This is a fantastic opportunity to lead the marketing direction of a high-performing, fast-growing real estate team, with creative freedom to design and execute innovative campaigns. We are excited to meet the person(s) that truly believe they could be a match!
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