Brand President, The Bar Method

About Purpose Brands: Purpose Brands, LLC is dedicated to making personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. The Bar Method is a premium boutique fitness concept with strong fundamentals - a proven but under‑scaled brand with 25 years of heritage and more than 70 studios today, creating a compelling opportunity to re‑accelerate development and reshape the footprint. With a recurring, sticky membership model and strong retention, The Bar Method supports a high‑quality revenue base and consistent same‑store sales growth.

Role Overview

The Brand President is the senior executive responsible for the strategy, performance, and growth of The Bar Method. This leader oversees franchise operations, education and technique, marketing, customer experience, digital offerings, and business development to strengthen brand performance and franchisee success across the system.

Key Responsibilities

• Set the strategic direction for the brand.
• Lead the long‑term vision, growth strategy, and annual business plan for The Bar Method, translating enterprise priorities into clear actions that strengthen brand performance, franchisee outcomes, and market relevance.
• Drive organizational alignment and performance, leading the brand organization with clarity and accountability.
• Oversee planning, budgeting, forecasting, and performance management using metrics and operating rhythms to track results and accelerate execution.
• Lead franchise operations and field support, improving system‑wide performance, studio‑level profitability, and franchisee engagement by overseeing field operations, standards, new studio openings, and ongoing business support.
• Champion education, training, and technique by overseeing onboarding, instructor development, certification, and continuing education while ensuring a consistent, high‑quality brand experience across all studios.
• Grow the brand and customer experience by guiding brand marketing, member acquisition, retention, and customer experience strategies across studio and digital touchpoints, including online offerings, to deepen loyalty and expand the brand’s reach.
• Own business performance, leading the brand with full accountability for P&L management, budget planning, forecasting, resource allocation, and data‑driven decision making to improve growth and profitability.
• Partner across the enterprise by working closely with cross‑functional leaders in marketing, finance, legal, human resources, technology, compliance, and development to deliver business goals and support franchisee success.

Profile

Strong executive presence with strategic perspective and operational discipline; deep understanding of franchise or multi‑unit business models and customer‑facing service environments; proven financial acumen managing budgets, forecasts, and P&L performance; a track record of scaling businesses, leading change, and improving results through clear priorities and accountability; strong relationship‑building and influencing skills with the ability to work effectively with franchise owners, executive stakeholders, and cross‑functional partners; a data‑driven, action‑oriented leadership style and a passion for brand stewardship, team development, and customer experience.

Qualifications

• 12–15+ years of progressive executive leadership experience in franchise, fitness, retail, hospitality, consumer services, or other multi‑unit operating environments.
• Demonstrated success leading large‑scale business operations with full P&L responsibility and consistently delivering growth, profitability, and operational performance.
• Experience developing and executing strategic plans, leading organizational change, and building high‑performing teams.
• Strong background in operations management, business planning, forecasting, and cross‑functional leadership.
• Franchise leadership experience is strongly preferred.
• Experience in fitness, wellness, boutique fitness, membership‑based, or premium service brands is highly desirable.
• Bachelor’s degree required; MBA or other advanced business degree preferred.

Benefits

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Fridays between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In‑house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & amp; so much more

Work Schedule

The hybrid work model for employees at our BocaRaton (FL), Woodbury (MN), and Seattle (WA) offices includes remote optional Fridays. On‑site days are Mondays, Tuesdays, Wednesdays, and Thursdays.

Diversity, Equity, and Inclusion Statement

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the organization.

EEO Statement

Purpose Brands provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

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