AVP, Lowe's Consumer Marketing

Role Summary/Purpose:The AVP, Marketing – Lowe’s Consumer Lifecycle marketing manager will be responsible for the wing-to-wing management of Lowe’s consumer Cardholder Lifecyle Marketing programs. This individual will work collaboratively within Synchrony and the Lowe’s client organization to support and implement consumer cardholder lifecycle marketing strategies and tactics to achieve Synchrony Financial and client growth metrics inclusive of cardholder activation and usage.Essential Responsibilities:Understand, incorporate and support the client's key business objectives and strategic vision into the planning process to achieve set objectives.Develop and deliver best-in-class early month on books and lifecycle marketing campaigns that optimize and engage cardholders and drive usage across all channels; deliver program results to senior management.Integrate client, credit, and product offerings at targeted key customer touch points.Deliver Marketing programs through cross-functional matrixed organizational structure.Support strategic marketing efforts and work with Marketing COEs to ensure flawless execution.Partner with Analytics to utilize segmentation to optimize the consumer lifecycle touch, measuring sales and profitability.Work collaboratively across teams to ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.Manage legal and compliance requirements for campaigns, programs, and initiatives, including approvals and audit validations.Own, track and manage the overall consumer marketing budget.Monitor and manage performance of lifecycle marketing metrics vs. plan. Assist in the development of marketing growth strategy, Op Plan processes and ongoing portfolio diagnostic processes.Perform other duties and/or special projects as assigned.Qualifications/Requirements:Bachelor's Degree in marketing or related field OR in lieu of a degree, a high school diploma and 9 years of marketing experience5 + years of marketing experience5 + years demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.Ability to travel to client as needed (~5%)Desired Characteristics:Marketing experience preferably in retail, direct marketing, credit card or financial services.Experience influencing organizations and other professionals with a minimum of 2 years of managerial responsibility.Strong PC proficiency (MS Office Suite) or comparable software applications.Advanced degree (MS, MBA).Outstanding communications, relationship building, influencing and collaboration skills.Collaborative style and approach with comfort working in a matrixed, decentralized structure.Strategic thinking with ability to develop and implement actionable plans to drive business results.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.If currently a Synchrony Financial Employee, you must have been in your current position for at least 6 months (Level 4 – 7) or 24 months (level 8 or greater), have at least a "consistently meets expectations" performance rating and have the approval of your manager to post (or the approval of your manager and HR to apply if you don't meet the time-in-job or performance requirementLegal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable Accommodation Notice: Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at View phone number on click.appcast.io. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.The salary range for this position is 70,000.00 - 150,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 11Job Family Group: MarketingBrand: Alpharetta,GA,US | Altamonte Springs,FL,US | Bellevue,WA,US | Bentonville,AR,US | Boise,ID,US | Burlingame,CA,US | Canton,OH,US | Charlotte,NC,US | Chicago,IL,US | Costa Mesa,CA,US | Draper,UT,US | Frisco,TX,US | Kettering,OH,US | Marlborough,MA,US | Merriam,KS,US | New York,NY,US | Phoenix,AZ,US | Rapid City,SD,US | San Francisco,CA,US | St. Paul,MN,US | Stamford,CT,US | Timonium,MD,US | Walnut Creek,CA,US | Charlotte,NC,USJob ID: 2100003573Employment Type: Full timeJob Area: MarketingFunction: Marketing GeneralIndustry: Financial Services General