Director Undergraduate Enrollment Marketing

Position Overview The Undergraduate Enrollment Marketing Director provides strategicleadership for Butler’s undergraduate enrollment marketing efforts,developing and executing integrated marketing and communicationstrategies that support institutional recruitment goals. This roleleads enrollment marketing efforts for all undergraduate audiences,including traditional residential first-year, transfer, andinternational students, as well as emerging education models suchas Founder’s College and Butler Overseas. The Director supervisesundergraduate enrollment marketing staff and works in closepartnership with Enrollment Management while leadingcross-functional collaboration across University Marketing totranslate enrollment priorities into coordinated, high-qualityexecution. Responsibilities Direct the development of integrated enrollment marketing andcommunication strategies across print, email, digital, social, andweb channels for all undergraduate audiences, including traditionalresidential first-year, transfer, and international students, aswell as new education models such as Founder’s College and ButlerOverseas. Develop and execute targeted marketing strategies for keyinfluencer audiences—including parents and families, schoolcounselors, and educators—to strengthen visibility with prospectivestudents. Lead day-to-day undergraduate enrollment marketing operations,setting priorities and serving as the primary point of contact forcampus partners. Translate enrollment priorities into integratedmarketing strategies and lead cross-functional University Marketingteams through a matrix model to deliver them. Superviseundergraduate enrollment marketing staff, manage the Admissioncommunications budget, and oversee external vendors. Support Admission and Financial Aid recruitmentefforts—including student search, application generation, visitsand events, travel, decision release, yield, and financial aidpackaging—by developing and managing effective enrollment marketingand communication strategies. Develop and lead enrollment marketing strategies to bring newand emerging educational models to market (e.g., Butler Overseas,Founder’s College), establishing scalable go-to-market frameworksthat support growth. Collaborate with Enrollment Management and campus partners toinform and enhance campus visit and event programming, contributingenrollment marketing strategy, audience perspective, and brand andmessaging guidance to strengthen the overall prospective studentexperience. Partner with Enrollment Management on undergraduate marketgrowth and student search strategy, managing lead generationvendors and communications and leading ongoing evaluation of tools,lead sources, and marketing partners. Lead communication strategy for incoming student processes andkey onboarding milestones (e.g., Housing, New Student Registration,Orientation), partnering with campus units to deliver a cohesivetransition from admission through matriculation. Required Qualifications 7–10 years of relevant experience in an enrollment marketing,higher education marketing, or enrollmentmanagement/admission/recruitment role. Bachelor’s degree in marketing, communications, or a relatedfield. Strong understanding of the enrollment landscape, trends, andbusiness processes; fluency in enrollment data and prospectivestudent lifecycles. Strong proficiency with CRM (Slate) and marketing automationplatforms, with the ability to translate enrollment strategy intoaudience segmentation, communication journeys, campaign workflows,personalization, and performance measurement. Exceptional writing and editing skills, with the ability toadapt messaging to resonate with high school–aged students andtheir influencers. Proven success in marketing competencies, including strategicmarketing plan development, print media and direct mail,CRM/marketing automation, email marketing, and advertising. Strong project and workflow management skills, with the abilityto prioritize and execute multiple high-impact initiativessimultaneously while aligning teams and stakeholders around sharedgoals. Ability to interpret campaign performance insights and use datato inform decision-making and continuous improvement. Demonstrated skill in building relationships and workingeffectively with cross-functional partners across a complexorganization. Ability to lead teams, supervise staff, and lead strategyacross multiple departments. Preferred Qualifications Prior budget management experience Proficiency in Slate CRM or related CRM platform BU Benefits and Perks Please check out Butler’sTotal Rewards website to learn more about our benefitofferings, which include: Paid Time Off and Holidays : 20- 28 days of paid time off (vacation and PTO days) per Fiscalyear 8 Paid Holidays In addition, a paid Winter Break between Christmas Eve and NewYear’s Day Paid Parental Leave (after 1 year of full-time employment) Health : Comprehensive medical, dental, and vision plans includingdisability and life insurance programs Retirement : 10% employer contribution after 1 year of full-timeemployment Tuition Assistance : Tuition Exchange Program for Dependents Remission of tuition for classes taken at Butler for employees,spouses, and dependent children. Eligibility after 9 months of full-time employment Employees & spouses- undergraduate/graduate degrees Dependents (under age 26)- undergraduate degree Covers tuition only Butler Facilities Access, Discounts and Perks : Access to Butler’s on-site fitness facility and libraries forfull-time staff and faculty LinkedIn Learning Courses Free premium subscription to the Calm App Free subscription to the WSJ, The Economist, and NYT Discount at the College Bookstore Discount on select Athletic and Arts/Events CenterPerformances About Us Butler University is a private, nationally recognized comprehensiveuniversity encompassing seven colleges: Arts, Business,Communication, Education, Liberal Arts & Sciences, Pharmacy& Health Sciences and Founder's College. Approximately 4,500undergraduate and 1,000 graduate and doctoral students are enrolledat Butler, representing 46 states and 24 countries. Join us at the crossroads of tradition & transformation. Acareer at Butler University offers more than just a job—it’s anopportunity to join a dedicated, innovative, and supportivecommunity grounded in equity, academic excellence, and meaningfulimpact. Aligned with Boldly Butler, our strategic plan, faculty andstaff play a vital role in delivering transformational learningexperiences, enriching our campus and community, and ensuring athriving Butler for generations to come. Butler University is an equal opportunity employer. We welcomeapplications from all individuals, regardless of age, sex, race,religion, color, disability, protected veteran status, nationalorigin, or any other legally protected category. #J-18808-Ljbffr