Regional Business Director

Overview

Brunswick, a global marine leader, seeks a Business Development Manager Lead to drive regional growth and manage dealer acquisition, development, and retention in the Carolinas and Florida. Remote work with 60% travel is required.

Key Responsibilities

• Lead and coach Business Development Managers (BDMs) in‑market to achieve revenue, margin, and market share objectives.
• Maintain a strong field presence with dealers and OEM partners across the southeastern United States to influence performance, resolve issues, and identify growth opportunities.
• Develop and execute growth strategies for Mercury products, supporting field execution alongside BDMs and dealer partners.
• Oversee onboarding, training, and performance management of BDMs to ensure readiness in managing dealer relationships.
• Partner with the Mercury OEM team and category management to share dealer conquest and growth responsibilities.
• Collaborate with sales leadership to evaluate market needs, trends, and report findings to upper management.
• Resolve sales conflicts among Mercury, dealers, and OEMs through direct engagement.
• Represent Mercury at national and regional shows, promoting products and generating sales opportunities.
• Recruit, develop, and retain high‑performing field sales talent, building a cohesive team.
• Act as a cross‑functional bridge among sales, service, and marketing to resolve customer issues and ensure consistent communication to the dealer network.

Essential Functions

• Manage day‑to‑day activities of assigned BDMs, ensuring strong field execution and accountability to regional goals.
• Maintain regular engagement with dealers and OEM partners, driving performance and resolving issues in real time.
• Lead onboarding and ongoing training of BDMs.
• Assess BDM performance and develop coaching plans aligned to regional needs.
• Evaluate market needs and report on competitive products, programs, and dynamics.
• Develop mandatory field presence, consistent communication, and partnership with key dealers.
• Collaborate on product launches and support successful execution of new product introductions.

Required Qualifications

• Bachelor’s degree (preferred).
• 5–10 years of experience working with a dealer organization or equivalent.
• Track record of exceptional sales performance and a demonstrated ability to discover business opportunities.
• Documented success within the marine or power sports industry and knowledge of a marine dealer or related organization.
• Strong verbal and written communication skills to engage Mercury and dealer networks.
• Excellent organizational skills and high business acumen.
• Ability to coach, motivate, and work with diverse personalities while maintaining professionalism.
• Persuasive skills with a focus on customer satisfaction.
• Knowledge of sales, advertising law, policy administration, and budgeting.
• Advanced computer skills with Microsoft applications and adaptability to job‑specific systems.
• Must be currently authorized to work in the United States; not eligible for visa sponsorship.
• Must reside within designated dealer territory in the Carolinas or Florida.

Preferred Qualifications

• Experience with Mercury & related products.
• Basic marine technical and product knowledge.
• Bilingual proficiency in English and Spanish (written and verbal).
• Solid presentation skills and willingness to take responsibility and get the job done under any circumstance.

Benefits & Compensation

Pay range: $118,400 – $174,000 annually (base salary varies based on qualifications and business context). Eligible for an annual discretionary bonus.Comprehensive benefits include medical, dental, vision, paid vacation, 401(k) with up to 4% match, Health Savings Account with company contribution, wellness program, product purchase discounts, and additional benefits. Details are available in the company's benefits portal.

EEO Statement

Brunswick is an Equal Opportunity Employer and encourages applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other characteristics protected by federal, state, or local law. Accommodations are available upon request.